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Swot Analysis Chipotle

1245 Words5 Pages

Chipotle SWOT analysis was and still is a useful tool that kept the company from losing consumers and stakeholders. Their SWOT analysis helped the company identify the key factors that involved strengths, weakness, opportunities, and threats. These key factors are crucial to take into consideration in order to stay in business and to stay ahead of their competition. With the breakdown of the SWOT analysis, Chipotle has an understanding of some of the factors that can occur that can have an impact on their profits. Some of the potential threats will consist of outbreaks, to an increase on the minimum wage, not to mention one of the biggest factors it has to consider will the other food restaurants. However, I believe that Chipotle SWOT analysis …show more content…

This has benefit the company overall finances. Once entering the market in 2006, the company has seen operation growth. With the increasing growth helped advanced Chipotle from being dependent in single markets to owning a good about of the market. This ensured the company sales and profits to grow overtime. The next strength is the company willingness to add a healthier menu. As of late 2017, Chipotle is competing in a specific submarket that usually just pertains to Subway. This outlook of new consumers can increase sales. Lastly, Chipotle has a great community that is still supporting the company. Even with the outbreaks, there are still loyal customers that still eat their daily. As long as Chipotle can maintain a slow growth, they will survive the outbreak …show more content…

Chipotle has a major opportunity to increase its number of customers and most importantly its profits. Unfortunately, even though this fast food franchise has the capabilities of fulfilling the rise in demand, they still have to take into consideration all of the factors that can still hurt the company. As listed above in the analysis, Chipotle has to continue to improve their food and services to continue to bring in more customers. Their opportunity can also become a weakness in the near or far future, the current trend is to eat healthy, consumers may get over this fad and may not worry as much on the amount of calories they consume. Therefore, as of right now Chipotle should take advantage of the trend and keep up with the current fads in order to have returning and new customers. Therefore, Chipotle can benefit from this venture by gaining their customers trust back while they are

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