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Swot Analysis For Fanzic

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“FanZic” is a start-up that aims to give artists and fans several needs on one single platform. “FanZic” provides to fans a way to have personalized updates, share contents and at the same time, it is also a good way for artists to increase their network. A crowdfunding platform will also be available to assist them in their career development. This company will first take the form of website and then, the final stage will be an app available on “Google Play” and “App Store”. The company will hold her office in Nashville as it is the capital of the music industry in the United states. The company will first target population of North-America due of the size of the three key industries: Music – Social media – Crowdfunding. In 2017, musical groups and artists in the US generated $6 billion in revenue with 90,000 employments. (“IBISWorld,” 2017). This market is expected to grow 0,1% for the next 5 years. US social media industry accounted for 208,9 m users. This number is expecting to grow and reach 260m users in 2021. (“Number of Social media users; 2018”) In addition, North-America has the higher “social network penetration rate” in the world which is about 66%. Finally, funding volume in North-America is the highest in the world with $17,25 bn in 2015 with a CAGR of 82%. (“Social Media usage in the USA; n.d.”) …show more content…

The CEO will have to take care of creating new partnerships, one IT specialist will be needed in order to create the website and the app and take care of the different improvement and the last employee will have to take care of the social media platform and marketing

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