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Swot Analysis For Golden Roses

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Overview of industry:
The business is part of the counseling and Personal help industry. Life Coaching is one of the most rapidly growing industries in the nation. As more and more people struggle with anxiety, depression, and other mental issues are on the rise across the country. Obviously, people look for answers and help in these times of trouble. These problems look like they are not going away anytime soon, so the industry is probably going to keep growing. Recently, the industry has surpassed the $2 billion mark.

Mission Statement:
The mission of Golden Roses Life COaching Services is to guide our clients toward a better life. Through state of the art research and techniques, we can help our clients get on the right track.. Once on the right track, we aim to help them stay there. All of these services should be available at a quality price here at Golden Roses.

Type, structure, name, and location:
The business type chosen was a sole proprietorship for various reasons. The business is still small with only one location, and we felt that this was the way to go for right now until future expansion. Another …show more content…

The company will attempt to find out where potential customers live. Once this is determined, the company will send out flyers to the nucleus of customers. This will spread the word that Golden Roses is open for business. Also, Golden Roses will send out a mass e-mail to the population within a 20-mile radius. The e-mail will describe services offered and provide info on specials that are coming up. The company will also offer a specific promotion of half-off for all new customers to build a base of customers. Eventually, once a base of customers is established, Golden Roses would like to do ocasional radio and local television advertisements. If all goes as planned, the entire greater-Tampa area will know of Golden Roses, what the company offers, and of any specials going

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