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Swot Analysis For Kroger

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Modified SWOT Analysis

Sieta Graham
University of Phoenix
STR/581
Professor: McClintock
Due Date: 05/09/2023

Modified SWOT Analysis
Kroger?s is one of many that sits on the list of Fortune 500 companies. They are a retail brand that is operated in the United States. The was originally founded in 1883 in Cincinnati, Ohio by its founder Bernard Kroger Startup Talky (2023). His dream was to have an operation that consist of a host of multi-store companies and supermarkets not just in the U.S but also globally. His family line now owns over 2800 stores in more than 35 states around the world. Kroger also have varies distributing companies along with pharmacies and fuel stations that they also supply. The company employs many people by providing different products and services in today?s market. They are one of many retail chains that also offers their customers ways to save online and in their stores by providing digital ways to save on many products and services that they provide.

SWOT analysisStrengths

Strong presence in the U.S
Diversity of products in stores
Trust of customers
Offer fuel points
Effective marketing strategy

Weaknesses Expenses of operating cost Currently no international presence Controversies
Larger debt risk …show more content…

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