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Swot Analysis Lowes

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Lowes Lowe’s Home Improvement company that specializes in home projects, appliances, lumber, and garden. This paper is to give an insight of macroenvironmental factors, the five-force model, VRIN test of tangible and intangible resources, and a SWOT analysis to help give a better understanding of this company’s operational system.
Macroenvironmental PESTEL PESTEL analysis is used to describe how a company functions and how they use the information to move forward in their business. These six factors are used to help the business make sure they are functioning the way they should and take responsibility for their actions if the business fails. These six factors are in the business to make sure they use these dynamics to run more efficiently …show more content…

They offer a different variety selection of products from appliances to building supplies. The large network of stores could draw in different interest of customers. Customers with different wants and needs would potentially help by offering merchandise that grabs the customer’s attention in a specific area. Logistics and distribution is they own and operate many distribution centers without third parties involved. As owners and operators of the centers that helps them to decrease the sales volume. Multi-channel experience has offered customers a selection of how they shop and receive their products. They have three choices to choose from in-store, online, or on-site. All three helps the customer to be able to shop anywhere at any time. A customer may want to go online to look at what Lowe’s offers this will give the customer a chance to view all products without having to go in-store to find an item (Lowe's Companies, Inc. SWOT Analysis, …show more content…

Increasing a wide offering of home improvement merchandise to customers, like do-it-yourself and home kits may be the key items to help increase sales. The more they advertise on their diy products the more their numbers are likely to increase. Immigrating population also has an impact on increase sales, as well as the opportunity to expand. Hispanic population is likely to grow by two thousand and sixty. E-commerce and m-commerce is the retail sales. The retail sales have increased with the omni-channel of buying online, picking up at the store locations, or shipped to customer homes. Lowe’s has an app for customers to download and become able to shop anywhere at any time with a touch of a finger (Lowe's Companies, Inc. SWOT Analysis,

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Lowes vs. Home Depot Home Depot and Lowes compete in the same home improvement industry strategic group. The Home Depot is implementing a low-cost provider strategy but focuses on serving the do-it yourself consumer buyer. Home Depot is also developing more in the international markets. Lowe’s customer focus is on the professional, the do-it-yourself consumer, and the do-it-for-me consumer. In some cases, Lowe’s is on the cutting edge of market trends with Home Depot employing a follower strategy also implementing a low-cost provider strategy.

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Home Depot and Lowe’s are two of the largest competitors in the home improvement market. When comparing the two, they both operate under very similar business models targeting the DIY and professional markets, but there are differences in their strategies which provides them both success within this industry. One specific area is in market saturation which Home Depot is ahead of Lowe’s. Home Depot has moved into the global market with stores in the U.S. Puerto Rico, the U.S. Virgin Islands, Guam, Canada, Mexico and China, many of which Lowe’s have not infiltrated. Other areas where the two companies differ are in customer options and store layouts.

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Holli, I agree with your assessment of Lowe’s, but in their stores I do find some attributes of a customer based marketing approach. For example, all of the plumbing supplies are located together in one section of the store, whereas wood and nails for carpenters are located in another. While both may be purchased by a “handyman”, professionals usually are more specific in their needs and the tools that they need to accomplish their tasks. Lowes is also well known for their wider aisles, brighter lighting and better organization with more products within easy reach, leading to the consensus that women prefer shopping at Lowes over Home Depot (Briles, 2012). Afraid I cannot comment much on Nordstorm since I have never had the experience

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