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Swot Analysis Mary Dillion

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UltaNet is my first secondary research, UltaNet is the store homepage that is only accessible at store. It has a lot of informative documents regarding about store policies, learning map videos, store’s benefits and etc. Besides all of those informative stuff, news and information is the the most important section because these where all current events and accomplishments about the company are published. Recently, a news pops in and it is about the of Ulta Beauty’s CEO Mary Dillion, she was announced the 48th most powerful women by Fortune of 2017. As stated, “Dillon is the victim of her own success. Despite regularly outperforming most retailers in sales growth, shares of Ulta took a beating this summer on fears the chain can’t keep up its torrid run forever – at least not with Sephora going toe to toe with it, and Amazon poised to jump more aggressively into beauty. Still, with double-digit percentage sales growth each quarter, and Ulta lining up coveted brands, Dillon keeps coming up with moves that have made Ulta a rare retail Cinderella story…” Since 2016, Fortune have their radar with Dillon because of the growth, and how she made the company to increasingly rare with retail industry, so along with other seven women, she was executively featured on Fortune’s annual Most Powerful Women of 2017. …show more content…

These products are available in selected store however the website offers a lot more towards online exclusive products that only available in the website. Besides the products that the website offers, the website is also user friendly. It is designed because the company’s target age is 13 years old and older. Also, to those uses social media such as Facebook, Twitter, Instagram and etc. by using the hashtag #UltaBeauty hashtag they could able to feature their picture in the

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