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Swot Analysis Of Air India

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Chapter 1
Introduction
Air India is the most extensive flight service provider in India also the flag carrier airline of India owned by Air India Limited (AIL), a Government of India enterprise. It is the third largest airline in India (after Indigo and Jet) in domestic market share, and operates a fleet of Airbus and Boeing aircraft serving various domestic and international airports. It is headquartered at the Indian Airlines House in New Delhi. Air India has two major domestic hubs at India Gandhi International Airport and Chatrapati Shivaji International Airport and secondary hubs at Netaji Subhash Chandra Bose International Airport, Kolkata and Chennai International Airport. The airline formerly operated a hub at Frankfurt which was terminated on account of high costs. However, another international hub is being planned at the Dubai International Airport.
Air India was once the largest operator in the Indian subcontinent with a market share of over 60%. Indifferent financial performance and service, labor trouble pushed it to fourth place in India, behind low cost carriers like Indigo, Spice Jet, and its full service rival Jet Airways. Between September 2007 and May 2011, Air India 's domestic market share declined from 19.2% to 14%, primarily because of stiff competition from private Indian carriers.[8][9] However, after financial restructuring and enforcement of strict rules and regulations, the airlines showed signs of turning around. In March 2013, the airlines
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