Sony Swot Analysis

SWOT ANALYSIS

One of the biggest strengths of this company is the large amount of brand loyal customers. Apple is known for giving their customers something new every year. They’re always coming out with constant innovations in products and technology. With the increasing amount of products they continuously produce and put out, they have about 65,000 employees worldwide to help with this process. Apple is always entering into new product lines, such as from laptops to IPhones and IPads, which gives there customers something new. Apple is also known for having a good distribution network globally, which allows their customers to have access to their products online and in stores. One advantage they’ve had, as of late, is their IOS. It has

Their first intent in starting the company was to create consumer products that would be useful to the people in Japan. Their first product was the rice cooker, which wasn’t that much of a success. In 1950, they released their first product was the tape recorder, which was a huge success. Due to a high demand of tape recorders, they were then forced to move to a larger facility. In 1952, they released a TTK radio. They named this radio Sony, which derived from the Latin word Sonus, which meant sound. As they started to have much success in selling radios, they decided to name their company Sony Corporation. Throughout the 1970’s and 1980’s, is when Sony started to break through in the industry. From here on out Sony has expanded it’s product line and ventured out into many different markets. Today, Sony has still managed to be innovative and be able to anticipate the demands of consumers (Sony Corporation Success Story.

They are known to have a built brand and identity. Along with having a built brand, they strive off their technological excellence and have a rich heritage of technological expertise. With that in mind, this company helped develop a lot of innovative products, such as the Blu-Ray disc, the compact disc, VCR, and the Walkman. Out of all their products, the PlayStation is its most notable success. In addition, Sony has a strong hold in the entertainment industry. They have Sony Music and Sony Pictures that have helped them when they have losses in their consumer-products division (Sony Corporation: Strengths, Weaknesses, Opportunities, Threats. n.d.).
One weakness within this company is the high cost of media production. The high cost has affected Sony’s pricing strategy, especially in the television business. Sony has also strived in making great consumer-electronic products in many different business segments. Although they’ve diversified into many of these business segments, it has distorted their brand because most companies now are focusing on just a few products (Sony Corporation: Strengths, Weaknesses, Opportunities, Threats.