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Swot Analysis Of Capsim

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Team Erie: Planning Paper A. Mission Statement – This will consist of three parts: Mission – It is our priority to continually operationalize leading-edge technology to revolutionize user-centric sensors in order to stay pertinent in tomorrow's world. Vision – We strive to implement strategies to dominate the market in emerging technology to drive a new era of development, growth, and productivity. Values - We intend to manage our business with the highest ethics and integrity to help foster a market-leading winning attitude company wide. B. Goals Our bottom line performance objective is to keep our customers and stockholders satisfied by creating the best product at the best price, with a high awareness, and maintaining the highest …show more content…

Place: We plan on placing accessibility above 60% for the first round, then maintaining it at least 85% for the remainder of the rounds. Promotion: We will keep awareness above 70% for the first round and above 85% for the remainder of the rounds. Echo-High End Segment: Product: Positional Strategy- Position is a high priority in this segment, so we will reposition our product every year to keep it near to the ideal spot. MTBF Strategy- Reliability is moderately important so we plan on keeping it around the middle to higher range. Age Strategy- Age is moderately important, so by repositioning our product every year we will keep the age of our product as close to the desired age as possible. Price: Price is not important at all in this segment, so we will maintain the price in the upper range as we are spending a lot on this product. Place: We plan on placing accessibility above 60% for the first round, then maintaining it at least 85% for the remainder of the rounds. Promotion: We will keep awareness above 70% for the first round and above 85% for the remainder of the rounds. Edge-Performance Segment: …show more content…

Staging: We plan to invest in automation for the traditional and low end segments in the first two rounds to get them at least 7. Then we will invest in automation for the other segments to get them at 6 starting in round 3. We will buy small amounts capacity the performance, high end, and size segments starting in round 1. If demand continues to increase for the low end and traditional segment, we will buy capacity during that time. We plan on issuing long-term debt to help cover our investments in the first 3 rounds along with a small amount of stock, no greater than 1500, and not issuing short-term debt at all. Once TQM opens up in round 4, we plan on investing at least 1000 to help give us an edge against our competitors every year. We plan on investing heavily on our high end, performance, and size segments every year to provide the product that customers desire. We will invest at least 1700 in the sales and promotion budget to make our products known and provide easy access to them for our

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