Introduction Inspired by authentic ingredients and the economic model of one local taqueria store in San Francisco, Steve Ells began to open the first Chipotle store in 1993 at former Dolly Madison Ice cream location near University Denver campus. The first Chipotle was a wide success. After two years since the first chipotle opened, steve added the second and third chipotle locations. In 1996 , Chipotle Denver area restaurant opened. Following the extra ordinary success, chipotle was able to invite more outside investors to expand the scale of productions to give way for the chipotle’s opening outside Colorado :Minneapolis, MN, Columbus and OH. Chipotle Still kept focusing on providing the most authentic and healthy ingredients with …show more content…
Allongside those sales profit d also taken some considerable strides. Chipotle profits range from 214.95 Million in 2011 to 475.37 Million in 2014. Stock price have gradually risen from $217.74 in 2011 to $448.31. Unfortunately, during the first quarter Chipotle was hit with a severe E.coli outbreak which brought down the company’s sales and profit sales went form 4.11Billion to 4.5 billion and stocks plunged from $713 in early 2015 to $495 in end of …show more content…
This amount of food for the price ranging anywhere from $5.00 to $8.00 is a great value to their consumer The main target of Chipotle’s Food with Integrity´ advertisement are millennials, or people born in between 1976 and 2000. The average annual income of the buyers in this category is about $54,000 also chipotle restaurants are usually open from 11am to 10pm, which targets consumers who dine out for lunch, dinner or as a snack. With 1600 restaurants and an expansion rate of almost 200 new restaurants a year, customers don’t need to travel very far to find a Chipotle which means that each location serves primarily the local market. Other target markets include commuting workers and tourists, as well as commercial events Their reputation for freshness and healthier options is appealing to that age group in today’s society. The fact that they prefer to use family farms and meat without added hormones or antibiotics shows that they are humanely