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Swot Analysis Of Costco

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countries. For example, it carries vegimite in Australia, rotisserie chicken in the U.S. and Spain, and bulgogi beef in Japan. 65% of its merchandise mix is actually bought locally and very specific to each country. This way Costco has adapted its products towards its customers internationally, earning their loyalty. If a Costco warehouse were to be opened in Germany it would provide the same service. Costco would be able to provide its German customers products that they like and consume the most. For example, it is a known fact that the average German drank 114 liters of beer in the year 2014. This is four times the global average and considerably more than the United States. Costco sells a wide variety of beer at wholesale price, which happen

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