Swot Analysis Of David Jones

Identify the company and the type of products/services it sells
David Jones is an Australian company, it was founded in 1838. The company was created by David Jones, who was a welsh immigrant. David jones is claimed to be one of the oldest running department store in the world still operating under its original name. It currently has 39 stores located in most Australian states.
David Jones sells anything from homeware to the latest fashionable clothes. They sell products from brands such as, Country Road, Clinique, and high fashion brands e.g Dior and Dolce & Gabbana. David Jones sells various amount of clothes for different genders and ages. For children (girls and boys) they provide shoes, nursery (high chairs, baby carriers, bath bubbles

In my opinion I think that David jones targets a vast amount of their products towards those with a disposable income. David Jones would target those from ages 18-65, as those are likely to have jobs with a reasonable income to afford the company’s products. The items that David Jones sell is those of reasonably high end brands e.g Chanel, Dior, Versace, etc. They do also offer some mid range brands such as Country Road and MINKPINK. These brands particularly target those with a high income so the prices of their products tend to be more expensive than Target or Big W. These high end brands majority of the time produce a good quality item, leaving the consumer especially the younger ones wanting more. But they do not specifically target a young audience as David Jones sells a variety of products such as kitchenware, bed linen, furniture, baby clothes etc.

Mark McInnes soon resigned from disgrace. His case was eventually solved from court for $850,000 and Mark McInnes still managed to find a job; head of Premier Investments. Premier Investments is an organisation that manages a number of popular retail companies like Just Jeans and Peter Alexander. Mark McInnes made a quick departure from the company leaving David Jones’ chief to clean up the mess. The David Jones board was said to be devastated and the market acted by taking $107 million from the company’s