ipl-logo

Easycar Executive Summary

1695 Words7 Pages
bulb-icon

Recommended: Easyjet providing an edge over the competition

Strengths
• Positive image of the company
• easy brand image of being cost effective
• strategies which have let to 90% fleet usage
• Positive influence of CEO
• Competition is worried

Weakness
• Heavy reliance on one supplier
• Financially vulnerable
• Small marketing budget
• Founder has left day to day management of the company
• Services not available in some major locations

Opportunities
• Cost of car ownership is rising
• Viral marketing campaigns
• Expansion of brand image by possible merger of esayJet and easyCar to easyGo
• Expansion to Asian and American markets
• Obtain cost effective and fuel efficient cars

Threats
• Competition may come up with budget rental lines
• Policies can lead to legal actions
• Rising fuel costs
• Hunter …show more content…

Also, on the competition with larger companies than Easycar. Finally, the techniques issues of car maintenance and management of the fleet.
The most urgent issue to be addressed are the legal problems that have arisen from the posting of pictures of users that delay to return the vehicles. In addition, the dimension of the competing companies could be overwhelming for Easycar, since they are present in more places and have more to offer than Easycar. In terms of the question of maintenance and fleet management could be solved with the application of new technologies.
In terms of legal issues, there were benefits in adopt this policy in the company, but the impact of this policy could be very negative for the image of Easycar, as well as bring juridical …show more content…

Moreover, the difference in the number of automobiles is too large, since in 2002 was 700,000 Hertz cars, Easycar was only 7.000. The values for the European revenues also reflect the small size of the company, revenues of European values in 2002 for Easycar was € 41 million, while companies such as Avis and Europcar had revenues of over a billion dollars each. (Lawrence and Solis, 2005).
The use of technology would allow the customers access and rent cars at locations available through online booking, call centers and other resources. Besides, technical implementation tools could let it follow the cars, locate them and thus create better logistics for the cars, and managing them to be rented out and returned to the company. The company also realized that moving to a different car manufacturer could save them money and, possibly, could be done even more by moving to a cheapest maintenance

Show More
Related
534 Words | 3 Pages

The diversification lowered the overall risk of the firm and created an information network among the divisions, which was critical for the company to gain competitive advantage. The loyal customer base was another strength. The $60 billion assets that under the company’s management provided the company a positive brand image and made it easier for the company to attract new customers. Weakness:

Read More
508 Words | 3 Pages

Some inventions that had an important impact on administration of vehicles was

Read More
981 Words | 4 Pages

Their strengths are good food, reasonable price, high customer traffic, clean atmosphere, family run and operated. However, their weaknesses were; lack of management expertise, lack of accountability, inefficient human resources management skills, lack of innovation and therefore missed growth opportunity, and a hostile working

Read More
805 Words | 4 Pages

With this system, workers only needed to know how to build one part of the car. The manufacturing of one Model T changed from 12

Read More
801 Words | 4 Pages

However, the company will have to prioritize their strategy and concentrate on a few important issues. The company should prioritize on progressively taping into market areas that remain untapped. The company has concentrated on offering cheaper fares in routes where its competitors charge high fares. However, they need to branch out their operating areas to sustain their brand for a longer time.

Read More
864 Words | 4 Pages

3. Threat of new entrants High barriers to entry in the industry. Licensing requirements are high. There is a minimum size requirement to achieve profitability and the initial investment is required and fixed costs of operating. How much of the control is in the hands of existing players of the market or key resources?

Read More
806 Words | 4 Pages

Ryanair is a famous low-cost airline company which was established in 1985 by Tony Ryan family. It’s headquartered in Ireland and provides services across Europe. Ryanair was built on Southwest Airlines model, which is highly successful in US, and now Ryanair is one of the most successful and profitable low-cost airlines in the world. In this work, I would like to analyse Ryanair’s external and internal strengths and imperfections.

Read More
1245 Words | 5 Pages

• Highly profitable business. • Robustly developed sales and distribution network. Weaknesses • Heavy investment in R&D. • High marketing and communication costs. • There are cities in where they are not present yet (like Montrose).

Read More
1875 Words | 8 Pages

It has five doors fastback. So, the above differences between those cars influence the buying decision process of customer. Here, first stages of buying process i.e. need recognition is required for both customer groups of Cayenne and Panamera. Traditional customers of Porsche may ignore the second stage i.e. information search because the information regarding the cars of Porsche is already known to them. But

Read More
557 Words | 3 Pages

The medical field has piqued my interest ever since as I was a young child and I have a strong desire to continue to expand my interests in the workplace itself, participating as a dedicated intern. Being a part of this internship program, I will be able to learn first hand what it is like in the shoes of a specific type of medical profession and I hope to gain new insight into this vast field of knowledge and new ideas. I will utilize this program to gain the most benefit from it, as I have done so in the past by job shadowing another medical profession and volunteering at a hospital. I want to be able to learn and apply my knowledge as much as possible throughout my high school career in order to be well prepared for my future as a doctor.

Read More
1736 Words | 7 Pages

Telsa Motors places significant emphasis in the integration of service, software and hardware in their car production.it is

Read More
1306 Words | 6 Pages

INTRODUCTION: Mercedes Benz is a globally known brand, originated in Germany. Benz is specialized in automobiles like cars, buses, trucks, etc. EXTERNAL BUSINESS ENVIONMENT: The automobile industry is a multi-billion industry with large brands in market. It’s important to carry out analysis on microenvironment before formulating strategies.

Read More
916 Words | 4 Pages

The customers of Mercedes Benz look for products that have certain benefits that hold value for them. Therefore, in terms of benefits sought, they seek for high-end integrated technology and functioning of the car, along with consistency in performance and most importantly they will look to purchase cars that will offer high sustainability and reliability. The Mercedes is purchased among customers that heavily use the product on a daily basis. As mentioned in the demographics segmentation section that people who purchase these cars are in the high income class group, which means that these customers will regularly use a mode of transportation to travel to workplaces.

Read More
2531 Words | 11 Pages

The company exports its vehicles to over 120 countries across the globe. The company aims at providing the best technology and performance driven cars to the Indian middle class segment at an affording prize. The company also commits to safety to provide safer ride on the Indian roads. The company has a Workforce of 12,500 employees and a service network

Read More
1138 Words | 5 Pages

Additionally, it is also deliberating on purging the mandate of maintenance of vehicles in dealership workshops in order to get continued warranty from the car dealer. This could bring car owners some benefits. Preventive maintenance It may be difficult to digest the information on the maintenance and service costs of cars, taking preventive measures seem like a better deal! Thus, ensure a regular check up of the car and invest in a toolkit for preventive maintenance.

Read More

More about Easycar Executive Summary

Related Topics

Open Document