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Reflection about swot analysis
Reflection about swot analysis
Reflection about swot analysis
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More handpicked essays just for you.
Reflection about swot analysis
Reflection about swot analysis
Reflection about swot analysis
Don’t take our word for it - see why 10 million students trust us with their essay needs.
At the beginning, Wet Seal was established in 1962 in California, focused on being a beachwear retailer. During the mid-1990s, the company grew into a 300-unit retail chain due to a significant broadening of their beachwear merchandise mix. Within its two decades of existence, Wet Seal evolved into a 17-chain store chain and brought in $5 million in sales. Even with this achievement, Wet Seal was struggling. Not as a result of their small size compared to their larger competitors but its profitability.
American Eagle Outfitters opened its first location in Michigan in 1977. It was started by the Silverman family but bought over by the Schottenstein family when the Silverman’s Retail Venture began to struggle financially (American Eagle Outfitters, Inc., 2014, Auspicious Debut: Seventies and Eighties). At the time, the company offered more outdoorsy apparel and marketed itself more towards men, though it still competed with GAP and other such competitors. The company continued to grow during this time. According to the International Directory of Company Histories, in 1989, the Silvermans almost sold the company to GAP but the deal fell through, and the company geared to expand significantly (American Eagle Outfitters, Inc., 2014).
UNDER ARMOUR Slide 1: Hi my name is Letycia Germain and I’m here to tell you about UnderArmour and where it all started. Under Armour is company that specializes athletic clothing and equipment. They also sponsor many professional athletes to promote their brand, such as Tom Brady, Stephen Curry and Dwayne Johnson. Slide 2: Kevin Plank was the founder of the now billion-dollar industry in 1995.
Additional Store Descriptions Neiman Marcus Store Description: Neiman Marcus is a luxury specialty department store, founded in 1907. The department stores offers in-stores, e-commerce, and catalog shopping. Neiman Marcus offers apparel, accessories, beauty products, and home furnishings. National Geographic Store Store Description: The National Geographic Store offers a wide variety of educational and international products that help fund National Geographic’s “mission of research, education, conservation, and exploration.” Mills Fleet Farm Store Description: Mill’s Fleet Farm was born in 1955 and is now a regional chain of retail stores in Minnesota, Iowa, Wisconsin, and North Dakota.
I. Strengths of TARGET Corporation Target Corporation is one of the largest and oldest public discount retailing company operate in the United States. The company founded in 1902’s by George Dayton (as also known as Dayton Dry Goods in 1962’s). Target store has a huge store footprint and enjoys considerable brand recognition. Target’s portfolio of owned and exclusive brands is also its strength, which allow retailer to a valuable differentiating lover in high competitive retail environment.
Old Navy is a clothing store that is owned by Gap Inc.; it was founded in 1994 by Millard Drexler. Drexler decided to create a line of clothing that was more affordable than Gap. He called this new discount clothing line, Gap Warehouse. They sold women’s, men’s, girls and boys, and baby clothing, as well as accessories and gadgets by the checkout registers. Gap Warehouse was very successful, Drexler and other executives decided the store needed its own name to give the store its own personality.
Fanta Kamara Ralph Lauren On October 14,1939 in Bronx, New York a fashion mogul is born. His name is Ralph Lifshitz, now known as Ralph Lauren. He was born into a Jewish immigrant working class family, and is the youngest out of four children. He was constantly bullied when he younger and that is why he changed his last name.
They both partnered up to open a shoe store called Wallin & Nordstrom. After much success the two decided to retire in 1928-9 and sell their shares of the company to Nordstrom’s sons, Elmer and Everett. Nordstrom’s third son, Lloyd joined the company in 1933. Together the brothers build the largest independent shoe chain in the nation. In the early 1960s the brothers bought Best Apparel,
GAP is a popular retailer provides several lines of products, clothing, personal care products, accessories, for women, men, children and babies. 2. GAP owns different brands (GAP, Old Navy, Banana Republic, Piperlime, and Athleta) which provides different styles, and targeting different segments which makes it meeting different consumers wants and needs. 3. GAP has franchising agreements with unaffiliated franchisees that operates GAP and banana republic around the world.
It was founded in France by Dominique Mandonnaud in 1970 and was defined by its unique, open-sell environment. When it first opened it revolutionized the beauty world by allowing customers to try products before buying contrary to all other beauty stores at the time that had all their products in cases. In 1995, Sephora created their own brand of cosmetics now known as the Sephora Collection with a bath and body line. Then in 1997, the company was bought by Moet Hennessey Louis Vuitton otherwise known as LVMH. In 1998, Sephora expanded internationally into Spain, Poland, Portugal and Italy.
Case Analysis Disruptive Business Models Markides (2006) explains that disruptive business models are strategies implemented in a company which enables it to outshine the competitors in an individual market. The disruptive model focuses on distorting the existing market and making the customers prefer the new business as opposed to the others (Magretta, 2012). Disruptive business models may include offering higher discounts, after sales services and premium products. Such a model is often sudden, and it takes over the entire market which sometimes leaves the other market players disoriented. During this time, such a company takes advantage by acquiring massive customer following and ultimately more profits.
Kinney Corporation, Who was also a shoe company that started in 1894. G. R. Kinney was a very successful company with many stores in the US. The two companies then worked together and in 1974 Foot locker was born as a Kinney Shoe division and 1974 the Canadian Kinney’s opened up a women’s foot locker.
In April 2001, Stella McCartney left Chloé and got into Gucci Group for the brand expansion. She opened her own fashion house under her name and launched her first collection in Paris. Stella McCartney now operates 17 freestanding stores in locations including Manhattan’s Soho, London’s Mayfair, LA’s West Hollywood, Paris’ Palais Royal, Barcelona's Passeig de Gracia and Milan, and recently opened doors in Rome and Miami. Her collections are now distributed in over 50 countries through 600 wholesale accounts including specialty shops and department
They also principally owned about 60 subsidiaries and high-status brands such as Kenzo, Bulgari, Mercier, Givenchy, Sephora, Krug, Château d 'Yquem, Domaine Chandon California, Parfums Christian Dior, Chaumet and so on. LVMH main competitors are the French conglomerate Kering (previously PPR) and the Swiss-based Richemont. In 2000, the Group attained a sales of 11.6 billion euros and acquired 15% of market share internationally. From the time that LVMH was founded, they were able to develop a brand strategy to grow active and to expand its global retail network. As it stands, 81% of around 110 000 personnel of the Group who work outside France share the company’s beliefs and ethics.