Jamba Juice, a smoothie bar, is considering opening up a new location in Oshawa near the UOIT campus. Jamba Juice sells the idea of healthy smoothie drinks and other healthy items. They are the middle man between a snack and fast food. They market to a young crowd around 15 to 25 years of age. Because of a large health movement within the last couple of decades this brand has been successful in selling their brand. They have become very successful around places of youth such as universities and colleges which is why they are considering on expanding to a location near UOIT. Some external factors that must be looked at to decide whether or not Jamba Juice will be a good idea includes regulations, economy, competitiveness, demographic and technology. There are no known regulations that can prevent opening a business in the area. This area is promoting business right now as they are trying to draw attention and innovation towards the …show more content…
The market they have entered is highly competitive and because of that, they need have been extra vigilant with their competitors to make sure the market is fair. Although Jamba Juice today has more than 700 stores nationwide, there are other competitors on a similar level who has just as much potential to do great or even better than Jamba Juice, such as Smoothie King, who has 580 store locations in 32 states. Bargaining Power of Suppliers: Jamba Juice has little to no control on the price of their produce. Thus, their selling price must stay consistent but the price of the produce, which they would like to maintain freshness, will have inconsistent prices throughout the different seasons in the year. Due to less farming in the winter, they may see a higher profit loss since produce is more expensive to produce, while the price of the juice will stay the