Swot Analysis Of Kroger

The purpose of a mission statement and is to tell the story of purpose: the story of who, what, when, where, why and how. It represents what an organization stands for and should be reflected and everything they do. “The about us page goes in depth as an attention grabber to further make a distinction between one organization and other.” (“Food Retailers, Grocers, and Wholesalers Mission Statements,” n.d.).

“The Kroger Company, headquartered in Cincinnati, Ohio, United States was formed in 1883, by Barney Kroger, and is the largest supermarket chain in the United States.” (“Kroger Co. - About Kroger,” n.d.). Not only are there hypermarkets, superstores, and department stores, but there are also convenience stores, gas stations and jewelry

In actuality, there are many slogans, and mission statements as they each relate to the branded sub-company within the Kroger family. The main mission statement under the original Kroger name, is “Our mission is to be a leader in the distribution and merchandising of food, pharmacy, health and personal care items, seasonal merchandise, and related products and services.” (“Kroger Co. - About Kroger,” n.d.).

Kroger places additional emphasis on the relationship between the company, the suppliers, and the manufacturers. They feel so strongly about this relationship that in the daily operations one cannot operate without the other, and that this relationship is at the basis of their mission statement. For each branded Kroger Division there also are mission statements, broken down by category, which are: “Home Statements, Company Mission Statements, Food and Beverage Mission Statements, Food Market Mission Statements, Grocer Mission Statements and Wholesaler Mission Statements.” (“Kroger Co. - About Kroger,”

We accomplish our goal by developing strong regional companies benefiting from and contributing to the Group's strength, expertise and successful practices. Delhaize Group goes to market with a variety of food store formats. The Group is committed to offer a locally differentiated shopping experience to its customers in each of its markets, to deliver superior value and to maintain high social, environmental and ethical standards (“Food Retailers, Grocers, and Wholesalers Mission Statements,” n.d.).

· GNC Holdings Inc.

o Slogan / Motto - Live Well

o Mission Statement - To continue to be the leading provider of products, services and information in the self-care and personal health enhancement market. - To provide a shopping experience that exceeds our customers' expectations (“Food Retailers, Grocers, and Wholesalers Mission Statements,” n.d.).

· Supervalu Inc.

o Mission - To deliver quality products at affordable prices to our independent retailers, wholesalers and food service partners around the world by providing international procurement, distribution, marketing and supply chain management (“Food Retailers, Grocers, and Wholesalers Mission Statements,”