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Swot Analysis Of Lola

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Competitor SWOT Analyses
1. Churreria La Lola

Offerings
Strengths
Weaknesses
Product
La Lola’s main product is churros that come in variety of flavors, sizes, and dips.

What makes La Lola as our competitor is that they offer Ice cream Sandwich
Freshly fried churro buns with freshly scooped gelato--Vanilla, Dark Chocolate or Matcha

They are well-known already that’s why whatever they introduce, the customers will patronize it.

It is open every M-Th , Sun from 11AM-11PM; F-Sat 11AM-12MN

The churro buns are too oily and it’s quite messy to eat.

Their churro ice cream sandwich feels like it 's under cooked, the ice cream have some after taste due to the fact that they use gelato, also melts easily; turns into soup state after just a few …show more content…

They offer different varieties of churros like the Original Churros, Stuffed Churros, and Churro Ice Cream Sandwiches. They are made from scratch and deep fried with 100% Olive Oil. They opened their first store at the Power Plant Mall in Rockwell last December 2014. Their concept became so popular that a lot of people were very eager to try it. It has 14 branches all over the Philippines. Their service is quite slow because their churros are freshly fried every order. Their Churro Ice Cream Sandwich are so-so, the ice cream melts easily which makes it messy to eat. They are very active on social media and they are very good in promoting their business by using celebrity as endorsers. They are also very innovative because of their creative products and flavours, which make them, attract more …show more content…

Place
5/F SM Mega Fashion Hall, Mandaluyong City
Opens daily from 10am to 10 pm

56B East Capitol Drive, Kapitolyo, Pasig City
Opens from 1pm to 10pm on Monday to Thursday and Sundays. 1pm to 11pm on Fridays and Saturdays
They have two branches that are currently located in Manila, one of which is located in SM Megamall; it has good foot traffic. Since it is in Ground floor, it can be easily seen by people who just happen to pass nearby.
You can also see them in places like Rockwell, Bonifacio High Street Amphitheatre, and Eastwood. They have their own booths but it is only temporary as it is only for an event. They always participate in these kinds of bazaars which makes them more accessible.
Their shop in the SM Megamall is small. It would be hard to accommodate a lot of customers, seeing that it could be messy eating their buns, it is recommended that it is eaten in one place.
Promotion
Facebook page, https://www.facebook.com/koolkidsph/ola/

Instagram Page, https://www.instagram.com/koolkidsph/ Flyers

Bazaars and Trade Fairs (Baker’s Dozen Fair at Rockwell, Eastwood’s Chocolate Festival, The Gourmet Market,Satchmi Vinyl Day at Bonifacio High Street

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