Swot Analysis Of Lululemon

Lululemon is recognized as one of Canada’s fastest growing brands. As of 2016, there are 48 stores located across Canada and a total of 354 stores worldwide (Statista, 2016). Their vision was to create a place where people could buy products while also immersing themselves in a community of likeminded individuals who value health living, mindfulness and living a life of possibility. The goal for Lululemon is to expand their product and community vision into the country of Russia. We wish to build upon the recent growth in yoga services and work to continue to bring the people together in practice. Through a commitment to corporate social responsibility and gaining an understanding of Russia’s cultural orientations, Lululemon will then be able

The country shares borders with a total of fourteen different countries such as China, Finland, Lithuania, Poland and Ukraine. It also borders two large bodies of water: the Arctic and North Pacific Ocean. Due to the vast land size, the climate varies significantly depending on location. From humidity in the southern steppes, large areas of flat unforested grassland, to subarctic in Siberia and tundra climate in the North. Winter temperatures range from cool along the Black Sea coast to frigid in Siberia and summers are warm in the steppes to cool along the Arctic Coast. Not only is Russia’s climate widely varied, but so is its terrain. There are broad plains with low hills to the west of Urals, vast coniferous forest and tundra in Siberia and, mountains along the southern border regions. Russia has a wide natural resource base including major deposits of oil, natural gas and coal. However, the wide ranges of climate and terrain, and vast country size have hindered the exploitation of their natural resources (CIA The World Factbook,

Their population is heavily concentrated in the westernmost fifth of the country, extending from the Baltic Sea, south to the Caspian Sea, and eastward parallel to the Kazakh border. Additionally, there are large isolated pockets of the population that can be found in the Southern regions. Over three quarters (77.7%) of the population is Russian. Other ethnic groups that make up the population include: Tatar, Ukrainian, Bashkir, Chuvash and Chechen. In relation to this, we can see that there are very few languages spoken. Majority of the population (85.7%) speaks the official language of Russian. Other languages spoken are Tatar and Chechen. Almost half (45.16%) of the population is between the ages of 25 to 54 years old and, approximately 32 million are female. Keeping with the heavy concentration of Russia’s population being in the west, the majority is located in large urban areas such as Moscow and Saint Petersburg (CIA The World Factbook,