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Swot Analysis Of Mountain Dew

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“In spring 2017, the number of Mountain Dew consumers amounted to 24.89 million within a period of 7 days”, according to Statistia. PepsiCo has a major target audience of 18 year old males. It’s focusing on exhilaration, excitement, being daring, and fun which helps target that audience, their current users are 20-39 year olds. PepsiCo is one of the world 's leading food and beverage companies, but they claim to play an important role in helping people lead healthier lives. They believe they are helping people with their healthier choices they offer, the information about their products they provide, and the way they market their products. The products they sell are usually far from healthy.
Mountain Dew is a bright green beverage created in the early 40 's by Barney and Ally Hartman, who own Hartman Beverage. They originally began bottling a lemon drink to be mixed with hard-liquor. It was then named "Mountain Dew," a term associated with Tennessee mountain-made moonshine. In 1948, the Hartman brothers filed for and receive a copyright on the famous name, Mountain Dew. Later, in 1964, PepsiCo bought the rights to Mountain Dew and the product that was eventually changed to represent an exciting and exhilarating experience through the product. The bottle is tinted green and the bottom portion of the bottle curves in slightly with some ridges to have a comfortable grip. On the label there are triangles made of different shades of green, black, and white. These are supposed to

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