Introduction
Nike, it is a world famous company of sports related products and also it leading suppliers of these items in the world. Especially, it is well known for apparels and athletic shoes. The Nike Company shares the 47% of the total marker in the section of athletic shoes and accessories of sport. Blue Ribbon was the first name of the company at the time of beginning and then in 1978 it is changed to Nike. The Nike Company is example of successful business; they achieved their success through design of innovative, better strategies of marketing and production. Now there are 700 shops and offices in 45 countries all over the world for this company. Location of Nike’s factories are mostly situated in Asian countries such as China, Indonesia, Taiwan, India, Vietnam, Thailand, Philippines, Pakistan, and Malaysia. In this essay, I am describing about Nike’s overview briefly about the history, products, Nike’s competitive environment, SWOT and PEST analysis, organizational structure of the company and etc.
History and Background
In 1964, at the University of Oregon, Nike established as Blue Ribbon Sports. Philip Knight and his coach Bill Bower man delivered Japanese Onitsuka Tiger shoes. At the year 1966, In Santa Monica was the first location of the company. The exchange among Blue ribbon Sports and Onitsuka Tiger finished in 1971, and the company determined to start their own name called Nike. In 1980s, the company went to public and they profited 50% of the share of