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Nutraceutical Swot Analysis

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INDUSTRY PROFILE:
Nutraceutical, the word derived from two terms which are “nutrition” and “pharmaceutical”, was invented by Stephen L. Defleice in the year 1989. He was the founder and Chairman of foundation of innovation medicine. Nutraceutical have different influences.
It gives values to the products that values the remote nutrition’s, dietary enhancements and herbal crops and administered foods such as cereals and soups etc.
CANADA
Under the law of Canada, Nutraceutical can either be advertised as a food or a drug. The term ‘Nutraceutical’ and food have no allowed difference referring to a product inaccessible or purified from a food which are generally sold in medicinal practices which are not usually associated with a food.
UNITED STATES …show more content…

CLASSIFICATION OF NUTRACEUTICALS
On the basis of power, products may claim to protect enduring disease, recover health interruption, the aging process, rise life expectancy or deliver the structure or utility of the body.

DIETARY SUPPLEMENTS
Supplements such as vitamin b are mostly sold in the form of pill. It is a product containing nutrition, originated from food products that are focused in liquid or capsule form. This products includes vitamins, minerals, herbs etc. dietary supplements can also be focused and may be established in variety of forms such as capsules, soft gels, liquids and powders. In US the Dietary supplement education act of 1994 clear the term: ‘It is a product consumed by mouth that contains a dietetic ingredients projected to supplement the diet. Dietary supplements do not need to be approved by FDA before …show more content…

There are unavailability of such supplement in India. They successfully introduced those products as a yeoman service with very little focus on business side of it.
In its quest to make this treatment at affordable prices, British Biological is selling the kit at very lower cost. With their special supplements they have cured more than 50 epilepsy.

HEALTHY CHILDREN FOR A HEALTHY NATION
Being a nutrition company their primary aim was to build a healthy generation. Handling the issue at the grass root level means offering a healthy product, specific to the health condition, which is not only affordable but delicious.
Pregnant women who have a poor knowledge to healthcare are also the beneficiaries of our social initiatives. Every month under the guidance of medical professionals, special ante natal camps are held in clinics. Regular weight checkups and diet counseling is given free of cost, at the doctors clinics. Recipe booklets are distributed, which contain easy-to-prepare dishes rich in iron, calcium and essential proteins.

SAY YES TO GIRL

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