Product Strategy:
Product Line: Quay Australia designs both women and men sunglasses. Within the women’s glasses there are 13 different styles and 10 different colors. For men, there are 9 different styles and 10 colors. The extensive variety within the women’s sections makes Quay wearable for any stylish young girl looking for some great shades trendy or sporty.
Online: The Quay website is just as trendy and inviting as their products. Online shopping with Quay is incredibly easy to navigate and offers free shipping on purchases over $75, which is reasonable.
Price Strategy:
Prices are low and affordable for great quality and unique glasses. Sunglasses are typically around $60, and many styles eventually go on sale as well. For wonderful quality they price is more than right.
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In the past they have collaborated with Shannon Ashley Mitchell, a Canadian actress who plays the role as Emily in Pretty Little Liars. Shannon created a summer beachy line with Quay that customers love. The looks were laid-back and vibes with any outfit anytime of the year. Quay will continue with celebrity collaborations and also engage with more athletic celebrities to create a sport