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Swot Analysis Of Quay

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Product Strategy:
Product Line: Quay Australia designs both women and men sunglasses. Within the women’s glasses there are 13 different styles and 10 different colors. For men, there are 9 different styles and 10 colors. The extensive variety within the women’s sections makes Quay wearable for any stylish young girl looking for some great shades trendy or sporty.
Online: The Quay website is just as trendy and inviting as their products. Online shopping with Quay is incredibly easy to navigate and offers free shipping on purchases over $75, which is reasonable.
Price Strategy:
Prices are low and affordable for great quality and unique glasses. Sunglasses are typically around $60, and many styles eventually go on sale as well. For wonderful quality they price is more than right. …show more content…

In the past they have collaborated with Shannon Ashley Mitchell, a Canadian actress who plays the role as Emily in Pretty Little Liars. Shannon created a summer beachy line with Quay that customers love. The looks were laid-back and vibes with any outfit anytime of the year. Quay will continue with celebrity collaborations and also engage with more athletic celebrities to create a sport

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