Mission The company’s mission is to exceed customers’ expectations in sections such as food, health and home retailer through great prices. They also have a purpose of the company, which is to help Canadians – Life Live Well. Values Real Canadian Superstore has many values and principles they follow. They believe in respecting the environment and preserving the land. They try to source with integrity and make a positive difference in the community and the world. They constantly donate their time to charity events, and also recognize the events in store to try and get help from others. They reflect the nation’s diversity through not discriminating as well as buying products of all cultures. Lastly, they try to make the company a great place to work. They …show more content…
Industry & Marketshare Real Canadian Superstore is part of the retail industry. They are owned by Loblaws, where they are to sell consumer goods and related services through their stores to the general public. Real Canadian Superstore owns 34.1% of the market shares which makes them the largest company in retail Real Canadian Superstore owns over 74% of its corporate stores, and own 47% of their franchisee stores. These statistics gives the company a sustained competitive advantage because it makes the company flexible, and also makes it has for existing companies or new ones to compete. Competitive Advantage & Strategy Real Canadian Superstore definitely uses growth as their work strategy. They constantly try to improve the company and add things so that they can receive more revenue. They add their own brands, such as PC, and they add departments such as Joe Fresh. They also use co-operative strategy because some store are paired up with dry cleaners to help improve both companies. SWOT Analysis Strengths: •Many different departments in store, such as, deli, hot foods, produce, meat, dairy and natural