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Swot Analysis Of Redmart

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1. Background study about electronic business. The electronic business that I choose is RedMart. RedMart is a Singapore’s online grocery shop. The founded of RedMart is CEO; Vikram Rupani, Roger Egan III, COO; Rajesh Lingappa, CTO. In August 2011, the three founded of RedMart start with a simple mission is to save you money and time spent shopping for household essentials and groceries, so you can focus on the important things in life. And now more than two years later, after a lot of learning, hard work and challenges, we’ve built a service that is delivering on this promise. RedMart also provide a few service that is, can order anytime from anywhere via our site or mobile application. Thousands home essential and of groceries products at your fingertips. Next is delivery to your door 7 days a week within your chosen 2-hour time slot. It able to make us save time with less waiting in line, less stuff to lug home, and less trips to …show more content…

In-depth analysis Strength • Selling a lot of product • Having delivery service • Got online payment • Fast delivery service • Easy to find the products that need to buy • Having a lot of sales • Got mobile application • Reasonable price Weakness • Only available to delivery to Singapore • Do not have 24 hours customer service • Unfair advantages • Too much advertising at official website Opportunity • Job opportunities for unemployed • To increase people who earn more income Threats • The quality of the product • 4. Recommendation/Conclusion RedMart has been very successful. By the way, they still got a few things to make it perfect. Firstly, we can make all the weakness to make some changes. They should change their customer service to 24 hours so that the customer easy to contact the customer service to ask anything they need. Secondly is I recommend that they should decrease the amount of advertising. This can make that the website wouldn’t be so complicate because contain a lot of advertising.

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