CHAPTER 7 MARKETING PLAN: PRODUCT AND SERVICE OFFERING MARKETING MIX OBJECTIVES, KEY AREAS AND PERFORMANCE INDICATORS RETAIL MIX OVERVIEW The retail mix is a variables that retailer combine the way strategy attract the customer in buying food, pricing, advertise, layout, location and merchandise. In this chapter it discuss the product, price and place and promotional strategies. • PRODUCT STRATEGIES The product strategies are identifying who are were we selling our product are the people who can afford and who cant resist eating rice. The target market is base on the employees and student who can spend 100 pesos for their mean and eating rice For RICE MEAL to be in circulation in the business world in metropolis is a tough. The daily activity to which time money and a pint of patience is invested. But, sustainability is a basic way to maintain. The philosophy of extending quality service should always be on the upscale track, coupled with harmonious human relations. The profit in mind is subordinated. • PRICE STRATEGIES The price of rice burger is almost same as the price of other type of burger from the present brand. The average price of the rice burger is 70 pesos. As for RICE MEAL, basically, price is based upon prevailing prices on commodities relative to the raw materials we use and the cost of labor. In consideration of the aforementioned items price is computed with a minimal profit inherent to a beginning enterprise. Upscale price is foreseen to move along