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SWOT Analysis Of Ryanair

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Executive Summary
There 's undoubtedly the global travel market has been changed greatly by the powers of customer power on the web. While a few organizations have seen the improvements as dangers, other carriers have been quick to understand the potential open doors.
On the off chance that there 's one organization that can has a great deal of potential to enhance its client experience notoriety its Ryanair. Up to now, the organization has been exceptionally proficient at promoting its service on cost. The following obstacle is to convey on their arrangements for enhanced client experience and exploit the massive climb in customer utilization of digital world – from mobile to social media. If they can attain to that, then they 'll unquestionably …show more content…

“Ryanair 's passenger numbers increased by 4% year on year to reach 27 million 2QFY2015” (CAPA, 2009).
• Low Fares
Ryanair has the most minimal average rates in European short pull markets. (CAPA, 2009).
• Fuel efficiency
Ryanair succeeds by positioning first or second for proficiency in load component and seating density, while runner-up Cathay Pacific rakes first on air ship mileage, separation, and cargo offer. (Ryanair, 2014)

Weakness
• Public perception
Ryanair tops the most worst list for poor service, last minute charges, delayed flights, and pressure deals on board (Rathod and Lubin, 2010).
• Trouble Merging with Aer …show more content…

Centre for Aviation. (2014). Ryanair: Europe 's most profitable airline "not cheap and nasty". FY target raised after strong 2Q. Available at: http://centreforaviation.com/analysis/ryanair-europes-most-profitable-airline-not-cheap-and-nasty-fy-target-raised-after-strong-2q-194608. [Accessed 10 January 15].
4. Cleary, I. (2014). Facebook Analytics Tools: 7 Alternatives to Facebook Insights. Available at: http://www.razorsocial.com/facebook-analytics-tools/. [Accessed 03 February 15].
5. Ganusauskaitė, R. (2014). Improving Ryanair brand image in Europe, Management and Economics, Vol.1, No.1 , pp 7-8.
6. Google Images. (2014). Flight control. Available at: https://play.google.com/store/apps/details?id=com.namcowireless.flightcontrol [Accessed 03 February 15].
7. Points, Miles & Martinis, (2013), Win Two Free First Class Tickets from Delta. Available at: http://pointsmilesandmartinis.boardingarea.com/2013/11/win-two-free-first-class-tickets-from-delta/ [Accessed 03 February 15].
8. Rathod, C. and Lubin, G. (2010). The 10 worst Airlines in the world. Available at: http://www.businessinsider.com/worst-airlines-in-the-world-2010-12?op=1. [Accessed 04 February

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