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Automotive Industry: A Case Study Of Tata Motors Ltd.

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INTRODUCTION
TATA Motors Ltd, an Indian multinational automotive manufacturing enterprise went through a phenomenal evolution in 2001. Consisting of more than 60,000 personnel, TATA Motors have consumer bases and operations in main geographical hubs, Asia, Europe, Africa and Latin America. Their competitors include Ford Motors, Volkswagen Group etc. They manufacture automobiles (Tata Nano, Range Rover), commercial vehicles (Tata Ace, Tata Prima), construction equipment etc and provide services like automotive design, engineering, and outsourcing etc. The company targets low and middle-income groups, urban and suburban areas and commercial vehicle segment.
The successful tale of TATA Motors can be entirely owned to the major restructuring exercise undertaken in 2001. Back in the 90’s when TATA Motors’s net income was …show more content…

They can either affect or be affected by goals and achievements of the company and can utilize power or influence to support or oppose them. In the automotive industry, TATA Motors have an enormous base of both internal and external stakeholders.
IDENTIFICATION
Stakeholders with direct relationship or internal stakeholders involve
Shareholders or investors (Promoter and Promoter Group including corporate bodies, Tata Sons Ltd, Ewart Investments Ltd and trusts, Sir Ratan Trust, JRD Tata Trust etc; Public group including Central Government of India, foreign portfolio investors, Government of Singapore and insurance companies, Life Insurance Corporation of India etc)
Managers (Board of Directors including Executive Committee of Board, Audit, Remunerations, Nominations committees etc, Managing Directors and CEO etc)
Employees (Middle line management, front-line employees, workers, staff etc) Stakeholders with non-direct relationship or external stakeholders involve
Customers (bases in India, Bhutan, Nepal, Italy, UK, U.A.E.

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