Nikola Tesla Figure From Progressive Era Research Paper Essay Nikola Tesla is an inventor with a very vivid imagination a visionary who saw electricity as a means to change the world. He deserves a place in history for the many accomplishments and contributions he made throughout his lifetime. One such invention that he made impacted the world for being the only person to perfect the efficient use of alternating-current electricity which is widely used for power transmission in the world today. Nikola Tesla laid the groundworks for some modern technology used today and thus he deserves a place in history for proving how much of an impact he has made on the world. Motivations Nikola Tesla as an inventor who had a vivid imagination and had big
In efforts to help the demographic group Fitbay could quickly find the correct stores to shop at by changing their distribution strategy, so generation X time is efficiently used. Fitbay could target this group through their workplace and social activities where they would be most interested in this product. Also, Fitbay could target baby boomers by altering their distribution strategy to fitness gyms and active areas in the community. Moreover, to attract seniors Fitbay could change their promotional strategy by altering their online strategy to the television by providing the same survey on the television with a call back number and subsequently, mail them the recommendations.
Paramount Health and Beauty Company (Paramount) had entered the new non-disposal razor product, Clean Edge, in 1962 and discussed the new technology on the product through the managers’ experiences. It achieved $13 billion of sales and $7 billion in gross profits for 2009.The company decided to introduce the product into men’s market where there is strong presence in comparison to women’s market. The executives of Paramount discussed the changes on this product and the direct competitors in addition to the substitute products. They are concerned on marketing and advertising the product, but they argued on the positioning strategy where to launch it as a niche or mainstream position. The executives also discussed the branding considerations
“Why Electric Cars are the Future” Introduction Attention Getter: It was Sunday at park, two college students were discussing about cars. One of them said that imagine about two decades ago, it appeared there was no effective alternative to the gasoline and oil, but now there is a better, cleaner, and more effective substitute to them: electricity. Although electric engines are not so widespread, more and more people consider changing their gasoline-fueled vehicles to electric cars. Then I discovered why electric cars are the future.
Cars are the most important products in the modern lifestyle. Whether it’s going to work, school, the mall, or even your friend’s house, it’s likely that you will be using a car to get there. As you all know, cars can have drastically different prices and look drastically different as well. I’m sure everyone here has a car, and I’m also sure everyone here will be buying another car in the future. Whether you want a car that can fit a large amount of people, or a sports car that can go extremely fast, an electric car will almost always be the best option for you.
Therefore, Tesla needs to train the marketing team into an attempt and adopt a proactive or innovative marketing strategy. This will increase the competitiveness of Tesla and rapidly increase the market share. Solution of Culture Barriers Tesla 's marketing manager needs to understand the local market environment before Tesla enters new markets. For example, make, a, proposal, and collection of local data. Managers should follow the local environment and local preferences and other information to make a proposal.
The firm is a multinational enterprise, with offices in 10 different countries and car stores in some 25 countries. Its main product line is the Tesla electric cars, currently consisting of three models: the Tesla Model S, Model X and Model 3. The Model 3 was launched in 2017 and is aimed at the lower spectrum of the EV market, whereas the model S and X are high-end cars serving the ‘premium’ segment. In this essay, I will examine Tesla’s
The vision of Tesla is ‘to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles’. Based on the mission and vision, the company’s strategy was determined. Tesla’s strategy is to enter at the high end of the market, where customers are prepared to pay a premium, and then drive down market as fast as possible to higher unit volume and lower prices with each successive model. (Musk,
This retail price is comparable to the firm’s other cordless vacuums, which have an original retail price of 499.99 to $699.99 (dyson.com). The price is also on par with similar premium innovative products such as the iPhone—that retails between $699 and $1149, depending on version (apple.com). At the same time, this price point positions the product outside of the price range of its competitors’ cordless vacuum—which have significantly lower retail prices. Additionally, this price will allow the firm to recoup its research and development costs within three years (refer to the Financial Projections section for additional details). To summarize, an organization’s pricing strategy is an important aspect of the marketing plan.
Cars are the most important products in the modern lifestyle. Whether it’s going to work, school, the mall, or even your friend’s house, it’s likely that you will be using a car to get there. I’m sure everyone here has a car, and I’m also sure everyone here will be buying another car in the future. Whether you want a car that can fit a large amount of people, or a sports car that can go extremely fast, an electric car will almost always be the best option for you.
Interaction with the final customers As a company, it's crucial to interact with the final customers because we sell directly to the final customer. By this, Tesla makes sure that our final customer gets a memorable experience and has access to all the services which a luxury car should offer. Once you have registered yourself in my Tesla, it provides you numerous features like Customizing your car, tracking your car lead time, finding the nearest charging stations,
targets the younger generations with more advanced technologies for examples teenagers .The iPhone, iPod and mac computers are spread worldwide. The company 's target includes almost all sectors of the society. Its targeted consumer is for younger and the older generation, Boys and girls. They have designed the gadgets colours according to it.
1.1 ELON BACKGROUND OF MUSK Elon Reeve Musk is a Canadian American businessman, engineer, and innovator born in South Africa, June 28th 1971. Elon Musk is one of the most notable innovators of the 21st century. Elon’s academic achievements in regards to higher studies began with 2 Bachelor’s Degrees, 1 in physics and the other in economics, and he would, soon after, enroll in Stanford university to begin a PhD. However, Elon dropped out of the course after a mere 2 days in order to pursue entrepreneurial activities in the fields of sustainable improvements in standards of living, space exploration and much more. 1.2 MUSK AT TESLA
The automotive industry is facing changes due to ecological impacts on the environment. Many automotive manufacturers such as BMW and Audi are now entering into the electric car industry where Tesla has established itself in. In this environment, there is a need for rapid innovation a firm 's capability to produce new technological products become crucial to survival in this industry. For this reason, human relations management will be beneficial to an organization as it allows creativity in employees who will be able to respond to changes in the environment efficiently and quickly which gives a company flexibility. " CEO Elon Musk created a master plan to compete with other automotive manufactures which were to Build sports car, use that money to develop an affordable car, use that capital to create more affordable vehicles, produce zero-emission electric vehicle power generation options (Tesla).
This evidence helps show that electric vehicles can be more cost effective by three times compared to regular cars. The author also stated that the average electric vehicle can make it forty-three miles from one-dollar worth of electricity. This is about one fourth of the cost of a gallon of regular gas. In IEEE’s article the authors said, “In the next 10 to 20 years, changes in vehicular transportation will be driven by escalating fossil fuel prices,” (Austin Micheal and Russ Lefevre). The writer predicts major changes in the car industry because of the huge surge in gas prices.
