SWOT Analysis SWOT analysis is a tool that helps in assessing the Strengths, Weaknesses, Opportunities, and Threats involved in any commercial business. An individual or firm look at the strengths and weaknesses which are in relation to the internal operations of the business and can be controlled by the firm, whereas the opportunities and threats are facets which are exterior to the business and not controlled by them (Kerzner, 2015). A detailed SWOT analysis of our new product, The World of Monopoly, introduced by the organization is as follows: Strengths • The World of Monopoly theme park and resort will be strategically located on Sheikh Zayed Road just after the ever-popular Ibn Battuta Mall, the theme park will also become the …show more content…
Hence, the name itself will increase consumer trust and attract a large amount of customers to visit the theme park and resort. • The theme park will also have a great range of ages in relation to the target customers, i.e., it will not only attract children but will also attract those who have previously played and experienced the game of monopoly. • Dubai as a city has a lot of land that is unused and hence any expansion plans for the theme park and resort can be carried out with negligible difficulties. Expansions can be carried out based on the popularity of the theme park and resort. Weaknesses • One of the major issues of a theme park is the weather, Dubai is accustomed to dry and hot weather almost all year around, and hence this could play a major role in the amount or sum of people that visit the theme park. • Innovation and Change will require large amount of time and money. There will be a significant cost involved in construction and restoration of the theme park. Opportunities • The biggest opportunity would be the introduction of new and innovative rides. The theme park promises to offer the customers and visitors from all around the world the highest quality of products and …show more content…
The main reasons are due to the different locations, providing different types of services and products, and involve a variety of different target markets. PEST analysis stands for “Political, Economic, Social and Technological analysis” and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management (Koumparoulis, 2013). Political Factors The political scenario in the Middle East is one that is not very complex. It consists of a government that wants to position the region on the forefront of the business tourism market. Since the builders Emaar are partially owned by the government, the decision to build the theme park will be one which is taken with the consent of the government and will be in compliance with the rules and regulations that are set by the government. Hygiene and secured collection and disposal of waste, and sustainable recycling are all vital factors for the success of a project of this scale. The theme park will partner with leading Environmental and Energy Solutions Companies. Such a partnership will allow our theme parks to have professional expertise in order to maximize waste diversion and processing of food waste within the site. This will provide our customers with a healthy and sustainable