Assignment #1 Introduction Air Canada was established in 1937, provides scheduled and charter air transport for passengers and cargo to 182 destinations worldwide. It is the largest airline of Canada by fleet size and passengers carried. Air Canada is governed by an eleven-member Board of Directors committed to meeting high standards of corporate governance in all aspects of the Corporation’s affairs. Our Mission – “Connecting Canada and the World” Our Vision – “Building loyalty through passion and innovation” PESTEL Analysis: Political Factors: "The 'Open Skies Agreement ' between governments of US and Canada in March 2007 came into action as it liberalized the air transportation services.
The inauguration of Virgin Australia Airlines, by Sir Richard Branson, as a domestic carrier in 2000 basically aimed at the convenience of the budget travelers. The Airlines was inaugurated as relaxed informal airline. Sir Richard was open-minded, amiable, and generous with his management team, imaginative, audacious and exclusive in his thoughtfulness. Initially started as a low-cost carrier, the company improved its services to turn itself into a “new-world carrier” as described by themselves (Virgin Blue media release, 2011, para. 2).However all these faltered when Qantas’ past marketing manager took over during 2011.
Thomas Cook is soaring in profit by regaining its market share Once, the leader of the tour operation services, Thomas Cook is regaining back from the situation of breaking down four years ago. Soaring business in the UK market has helped the company to finally post a profit for the first time since 2010 and is in hope that increasing fear of terrorism will not affect the prevailing optimistic perceptions of its investors (Tanriverdi and Balent Uysal, 2013). The price of its shares has leapt as much as 10.9 per cent in the FTSE 250 index after it posted an amount of 19 million pound sterling as its annual income after deducting tax in the year 2015. The strong performance in the UK market helped the company to revive its profit margins and the company is being optimistic even though the rising terrorism affecting the tourism sector (Telegraph.co.uk, 2016,
Q1.a When talking about environment in general, we think of the surrounding things that have an ability to affect. Same is applied with marketing environment. Marketing environment is the collection of all of the surrounding actors and forces that have the power to affect the company 's ability to do its job in having good relationship with target customers and satisfying their needs (Kotler, Armstong, Tolba, Habib, (2011). Marketing environment consists of internal and external factors that have direct affect on the marketing program. Internal factors (or the microenvironment) are the ones closed to the company, for instance, the company, it 's suppliers, the marketing intermediaries, competitors, public and customers.
Strategic Direction Britvic plc. is a British soft drinks producer in Hemel Hempstead. It is the second soft drinks producers in United Kingdom. Also, it is quoted on the London Stock Exchange and is a constituent of the FTSE 250 Index. Britvic plc. manufactures, markets and sells both Britvic and PepsiCo brands in UK and Ireland, supported by dedicated commercial teams in both countries.
Cruise trips, to me are the best way to get away from your everyday life. And there are plenty of cruises to choose from, so you can pick the right one for you. I am going to tell you about a couple of them so you can get an idea on what kind of cruise you would like to take. Let’s start with Royal Caribbean Cruises…
h Airways PLC. I. Introducing British Airways Plc ("British Airways", "BA") is the largest international airline in the UK and one of the hot premium lines. The company's main place of business is London, with a lively presence at Heathrow, Gatwick and London City airports. British Airways serves over 1,000 calls to over 150 countries.
The company of Royal Caribbean Cruises Ltd. operates diverse itineraries around the world that call on approximately 535 destinations on all seven continents. In this section of the project will attempt to identify the key issues that Royal Caribbean Cruises faces. In addition, this section will identify potential long-term objectives.
Intercontinental Hotels is using the market differentiation strategy in segmenting its market into appropriate market divisions based on characteristics of the varying needs and characteristics of the target markets. The company has more than 3500 hotels in over 100 countries with around 535000 guest rooms. It has established a substantial customer base with over 120million customers whose preferences vary based on price and quality expectations. The Intercontinental group is made up of many brands such as the Intercontinental Hotels and Resorts, Holiday Inn Garden Court, Crown Plaza Hotels & Resorts, SunSpree, Holiday Inn, Staybridge Suites, Holiday Inn Family Suites Resort, Holiday Inn Express, Holiday Inn Select, Holiday Inn, and Candlewood
Objectives 3.1 Focus on airport resources and technology to improve on time flights, arrival, baggage handling. Caribbean Airlines objectives are to have a flowing routine, by allowing customers to check in their baggage at any time and remove the fixed time according to the customer’s flight. The customers can enjoy the freedom of having lunch with families without the hassle of dragging multiple bags behind them. Another objective would be to improvement of flights scheduled, meeting each and every customers boarding time and even arriving to their destinations before time 3.2 Continue to develop and deploy travel innovations Caribbean Airlines will focus on a more innovative aircraft interior, giving passengers more leg room and better
Jumeirah Group is a series of luxurious hotels, resorts, spas, restaurants and waterways based in Dubai, United Arab Emirates. The organization was founded in 1997 with an aim of achieving world class and becoming a successful leading industry. Jumeirah Group joined Dubai Holdings in 2004 becoming a member of the leading group of businesses and projects. To extend this far and in order to maintain goals, Jumeirah Group had to formulate and implement certain business strategies Jumeirah Group was originated with a goal of being a hospitality industry leader in establishing luxurious hotels, resorts and spa’s. It established luxurious hotels all around the world such as Burj Al Arab the world most luxurious hotel and which is considered a
1.o Introduction This report will be examining the success behind Banyan Tree Holdings. It will display how the company’s vision, values, culture and operational strategies helped Banyan Tree Holdings become an international hospitality brand, using PESTLE and Porter’s 5 forces Analysis, it will display how the power of customers influences the growth of Banyan Tree Holdings and how competitive rivalry within the industry helps the company stay afloat. 2. Background of Banyan Tree Holdings Banyan Tree Holdings is an international hospitality brand that manages and develops resorts, hotels and spas around the world. Ho Kwon Ping and Claire Chiang founded it in 1994, with its roots in Singapore.
Menu Burger king believed that its strength was in its menu which targeted only a certain section of consumers and realised that it had to make changes to be able to compete with its close competitors. It introduced 21 new and improved menu items consisting of mango and strawberry-banana smoothies, “Garden Fresh” salads, chicken wraps, mocha, crispy chicken strips, caramel frappes the expanded menu took cues from both McDonald’s and Starbucks. Earlier burgers kings target was young men with an appetite but with the changes in the menu it was able to attract a larger segment of the population include women, families and the health conscious. Burger king believe that its focus on their food will provide us the opportunity to meaningfully increase same store sales and margins. Marketing and communication Burger King 's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide.
> Founded in 1941 and based in Pasay City, The Philippine Airlines is the country 's ultimate flag carrier and oldest airlines. The monopolization of the airline occurred in 1995 when Lucio Tan, an affluent Chinese-Filipino businessman purchased the airline and became its chairman and CEO. . Global competition in the industry > Threat to new entrants: In spite of the low switching costs and the absence of proprietary goods and services, generally speaking, there is a low threat to new entrants in the airline industry. The huge amount of capital make reprisals against new entrants through a price drop.
The cruise industry has been experiencing an important expansion in past 20 years. Cruises tourism are popular in the United States and in 2007, 10 million Americans took a cruise vacation representing 76 % of the total cruise passengers of the World and is expected 51 million of them cruising in the next there years (CLIA, 2008). Nowadays, there are about 300 liners sailing the world 's seas, with further 35 ships scheduled to join the global fleet over the next four years representing investments over U$D 20 billion. The cruise tourism is one of the popular tourism activities and uses natural environment as a key product.
