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Swot Analysis Of Verizon

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As mentioned before, the market share is based on the big four suppliers in the wireless industry. The leading wireless company in the telecommunications industry, Verizon has a market share of approximately 34.9% . The way the market share is determined is by the amount of subscribers each wireless industry has. In the first quarter of 2011 Verizon had a market share of 33 %, AT&T 32%, Sprint 17%, and T-mobile at 11%. As of the third quarter of 2016, some of the numbers were surprisingly different and some significantly dropped. Verizon 34.9%, AT&T 32%, Sprint 14.38%, and T-mobile at 16.84%. (Exhibit 5 and 6) As for the upcoming year in 2017, the market share is going to have a value of $200.6 billion which means that the increase in the telecommunications
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The threat of competition in the wireless industry is fierce. Verizon 's biggest and most longstanding rival is AT&T. The typical customer profile for the two companies is similar, and AT&T claims the highest market share in the industry behind Verizon. Additional competition comes from T-Mobile, which has a smaller market share but, as of 2016, is adding customers more quickly than any other carrier, and Sprint, which has launched aggressive price promotions to turn around its sagging market

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