Executive Summary This report demonstrates strategic practices of Virgin group and Starbucks which are world famous two companies. First section provides brief introduction to the two companies highlighting business strategies. Second section illustrates business environment of two companies through SWOT and porters five forces analysis. Final section explains shifted movement of two companies in ansoff matrix demonstrating through graphs. Introduction The Virgin Group Established by business visionaries Sir Richard Branson and Nike Powell, Virgin gathering is a British Multinational Corporation with total assets evaluated to be more than 6 billion Euros. Headquartered at the Battleship Building in the city of Westminster, the gathering has an intricate structure that contains different components of an aggregate notwithstanding straightforward authorized brand, (Virgin Records and Virgin Media). The colossal business domain that makes up Virgin speculation aggregate comprises of more than 400 operations, a tangled web of organizations claimed by a convoluted arrangement of seaward trusts and abroad holding organizations. Maybe a couple of the organizations in Branson 's realm are totally possessed by Sir Richard Branson while some other enormous marked firms, for example, Virgin Atlantic, Virgin Money and so forth have other significant investors. By building up association and joint endeavors with money rich partners, Branson has been effective in new organizations