Introduction
Mobile speeds are growing faster and faster every day. Mobile operators investing billions of dollars into infrastructure to increase the speed from 3G to 4G and LTE. 5G is around the corner and it is 40 times faster than 4g, meaning that fulllength
HD film can be downloaded in seconds. With mobilefirst trend, more and more customers prefer mobile and tablet devices to access internet at home. Unbundling leads to equal cable offerings on the internet. Millennials pick and choose what they want to watch. With such a rapid change of technologies and paradigms, it is timely to introduce our new device MobileConnect.
Definition
MobileConnect is a disruptive device that brings wireless internet to your place. Just like your phone, MobileConnect
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6.7 x $1.2 = $8 billion, which is a significant revenue increase for
Verizon, keeping in mind that Verizon Revenue grows only by $5 billion a year, as indicated in chart below.
Verizon 10K, December 31st 2014 2010 2011 2012 2013 2014
Sales/Revenue 106.57B 110.88B 115.85B 120.55B 127.08B
Implementation
New
Division : new division will be established to manage MobileConnect. Device will have to be manufactured in China and shipped to US. We will utilize independent contractors to install the service in customer homes / offices. We will utilize existing customer support lines to handle billing / troubleshooting.
Channels
: Online based on IP location address, it will be easy to target customers online, since we can target and detect those who are within
MobileConnect network coverage. As soon as we increase MobileConnect
Coverage, we can immediately start targeting new customers in new areas. TV commercials we will utilize existing TV advertisement budgets and will add
MobileConnect as an additional product / logo to increase customer awareness.
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This is 3x faster than the typical 450Mbps speed attributed to 802.11n. The problem is these speeds are garbage. In the real world noone ever gets close to theoretical speeds and the fastest 802.11ac real world speeds recorded in testing are around 720Mbps (90MBps). By contrast 802.11n tops out at about 240Mbps (30MBps) so the 3x estimate is still true, just much lower.
But there is one more crucial part to understand for your real world experience: antennas. Long term 802.11ac has the headroom to support up to eight antennas each running at over 400Mbps each, but the fastest router to date only has four antennas. The reason is because antennas add cost and take up space and the smaller the device the less antennas they can fit so it becomes pointless adding more to a router. Typically:
● Smartphones: 1 antenna
● USB Adaptors: 1 or 2 antennas
● Tablets: 2 antennas
● Laptops: 2 antennas (occasionally 3 on desktop replacements)
● Desktops: 3 or 4 antennas ( PCI Express cards)
This is another bottleneck. If your four antenna 802.11ac router is connecting to your single antenna 802.11ac smartphone then 400Mbps (50Mbps) is your