Taco Bell Ad Analysis

Taco Bell Ad Analysis
From burritos to tacos, Taco bell’s food will surprise new comers with their menu options. Taco bell’s first restaurant was built and ready in 1962 and started becoming successful opening more restaurants. In addition, due to this growth some Taco bell buildings closed including the first Taco bell restaurant. As time went by, the first restaurant is planning to be demolished, however The Taco Bell Company wants this Restaurant to move to their buiding to keep its history intact. The Appeals that are similar between the three Ads from Taco Bell are dominate, attention, and physiological needs. The target audience in all three ads are the same demographics young teenagers, young adults and adults that are not in their seventies.

According to Jib Fowles it states, “The need to dominate and control one’s environment is often thought of as being masculine, but as close students of human nature advertisers know, it is not so circumscribed” (83). This means that taco bell is giving a message that their burrito is the number one burrito in the world compared to another burrito in turn confusing the audience of a message that is not true. To continue, Physiological needs is also expressed as well because the ad shows the juicy goodness of their burrito and possibly makes the viewer hungry to go and eat their food and try this new grilled burrito. To conclude, this ad shows these three appeals nicely but the dominate appeal is gone from this third ad.
Furthermore, the brand is a Taco Bell Crunchy wrap with the appeals of attention and physiological needs. The ad itself starts with someone in bed and getting out of bed with the first half shows a plain muffin with different people in the scenes with remaining part of the ad shows parts of the crunchy wrap getting made. The attention appeal is mainly focusing on

Physiological needs is used to get the audience to buy Taco Bell’s crunchy wrap more than a plain muffin so the customer has a better breakfast. According to Jib Fowles article on Advertising’s Fifteen Basic Appeals, it states that, “The art of photographing food and drink is so advanced sometimes these temptations are wondrously caught in the camera’s lens,” (86). This means that the ad is trying to lure the

audience to cave in and buy Taco Bell’s food product because it looks appetizing. To conclude, attention and physiological needs are the appeals that is mainly used in this ad.
To summarize, the major point is that Taco Bell’s target audience is the same demographic of using young adults, adults and teenagers. The most common appeals is physiological needs, attention and dominate. I have no idea on what to improve with the ads serve except give more appeal about the ingredients inside the food than people can tell if they can eat it or not depending on what category they fall under. For example, if their vegetarian then there should be no meet with their food. Overall, Taco Bell’s ads are perfect examples of a few of appeals that Jib Fowles