The Smucker Company J.M Smucker Company was started in 1897 by Jerome Monroe Smucker. He was to sell the first jar of apple butter and now his company has become famous worldwide. Smucker company has now become a leading manufacturer of consumer food and beverage products and pet food and snacks. Some of the very popular brands by Smucker includes include Dunkin Donuts, Pilsbury and Crisco. Brands in pet food include Meow Mix and 9Lives (1). Net Sales 2014 Compared to 2013 Year Ended April 30, Increase 2014 2013 (Decrease) …show more content…
Hence the most important factor for this product is the per capita disposable income of the people. The demand for peanut butter generally never goes down but when the per capita disposable increases people are willing to buy more peanut butter and spend more on peanut butter products which is beneficial for the industry. http://clients1.ibisworld.com/reports/us/industry/majorcompanies.aspx?entid=4630#MP9320 Economic factor The price of peanuts has seen a lot of fluctuation over the years. When there is more production of peanuts then the industry benefits from selling peanut butter, when there is less production of peanuts the industry suffers losses. Hence the availability of raw material is a huge factor for the peanut butter industry. Social factor Demand of peanut butter depends on the consumer’s concern for healthy eating. Peanut butter contains high sodium and fat and is considered unhealthy. Hence when consumers change their diet into healthy eating, the peanut butter industry is affected. Technological factor The peanut butter industry is capital intensive. The production of peanut butter depends on heavy machinery and labor to increase productivity. With technological advancements, the producers of peanut butter are able to automate the process and this has led to the large scale growth of peanut butter