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Taking A Closer Look At The Smucker Company

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The Smucker Company
J.M Smucker Company was started in 1897 by Jerome Monroe Smucker. He was to sell the first jar of apple butter and now his company has become famous worldwide. Smucker company has now become a leading manufacturer of consumer food and beverage products and pet food and snacks. Some of the very popular brands by Smucker includes include Dunkin Donuts, Pilsbury and Crisco. Brands in pet food include Meow Mix and 9Lives (1).

Net Sales
2014 Compared to 2013 Year Ended April 30, Increase 2014 2013 (Decrease) …show more content…

Hence the most important factor for this product is the per capita disposable income of the people. The demand for peanut butter generally never goes down but when the per capita disposable increases people are willing to buy more peanut butter and spend more on peanut butter products which is beneficial for the industry. http://clients1.ibisworld.com/reports/us/industry/majorcompanies.aspx?entid=4630#MP9320 Economic factor
The price of peanuts has seen a lot of fluctuation over the years. When there is more production of peanuts then the industry benefits from selling peanut butter, when there is less production of peanuts the industry suffers losses. Hence the availability of raw material is a huge factor for the peanut butter industry.
Social factor
Demand of peanut butter depends on the consumer’s concern for healthy eating. Peanut butter contains high sodium and fat and is considered unhealthy. Hence when consumers change their diet into healthy eating, the peanut butter industry is affected.
Technological factor
The peanut butter industry is capital intensive. The production of peanut butter depends on heavy machinery and labor to increase productivity. With technological advancements, the producers of peanut butter are able to automate the process and this has led to the large scale growth of peanut butter

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J.M. Smucker’s portfolio includes the Smucker’s jelly, Jif Peanut Butter Folger’s coffee brands and a number of extraordinary products (J. M Smucker

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Why did the sales total lower? The simple answer can be the projected amount of sales. The amount of anticipated sales means the amount of times the item is sold to customers or sold in general. For example, an average appetizer price is $8.99, and there was a projected amount of sales of 36, 500, later on, in total, the money earned was $328,135. In a sum of all the categories + average prices, the total annual sales were 1,743,166 meaning that these were the sellings.

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The government is making improvements on food labels to make comparing to the competition and nutrition easier I. The government enforcing more rules to prevent childhood obesity by limiting sugar in products is a positive factor for our company because we are reformulating our cereals with their regulations. This could help our sales if we formulate with healthy alternatives because many mothers especially above the age of 40 care about health factors. This will help our consumers make more health-conscious decisions. II.

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The company, Kellogg 's, has been known for more than one hundred years. This company has been known by many and there products continue to grow as of today. Two brothers, Dr. John Harvey Kellogg and W.K. Kellogg, began this business accidently in 1898. Their plan was to make granola, however, there product was flaked wheat. They kept experimenting until he flaked corn and created a great recipe many know today as Corn Flakes.

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