The firm was originally incorporated as Air Southwest Co. on March 15, 1967 by businessmen Herb Kelleher and Rollin King The primary aspect of the firm’s business model is to eliminate the unnecessary frills offered by competitors, thus reducing the cost to customers Southwest also reduced cost by focusing on a smaller number of routes and only flying one type of aircraft, the Boeing 737. By the year 1999, in the summer Southwest has now acquired 55 cities and 29 states that they operate out of, they fly more than 2400 flight a day Currently operating more than 500 Boeing planes to over 60 countries Facts: US’s most successful low fare, high frequency carrier Operates more than 3,400 flights a day 35,000 total employees Largest US domestic passenger …show more content…
Kennedy International Airport as its primary base of operations with JetBlue name By 2007 they became the 8th largest passenger carrier in the U.S. and names Best Domestic Airline Airbus 320 They offer over 600 flights a day to 6 different countries and 50 different locations TV on every seat and satellite radio Operation Strategy : They were the first airline to go paperless All pilots get laptops that get loaded with all the required aircraft and flight operating manuals All of their maintenance logs are computer driven “If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure, they have a good time doing it, people will fly your airline.” Meals at low prices Quick airplane turnaround Policies that put their employees first and customers second “Bags fly free” policy Ticketless travel Early-bird Check-in, unaccompanied minor service charge Pets welcome Cashless cabins JetBlue started by following Southwest's approach of offering low-cost travel, but sought to distinguish \ itself by its amenities: High quality service domestic airline with point to-point service on both short haul and long haul