Amazon is an international electronic commerce company that started in 1994. The company’s headquarter is located in Seattle, and has 268,900 employees as of July 2016. In 2015, it generated $107 billion in revenue. According to Business Insider, it owns 10% of North America’s e-commerce. The company offers online retail, computing services, consumer electronics, digital content, and also local services such as groceries and daily deals. As stated in New York Times, Amazon surpassed Walmart as the most valuable retailer in the United States in 2015. By 2016 quarter 3, CNBC listed Amazon as fourth most valuable public company. Amazon’s success had changed the retailing industry. The company’s innovative culture had influenced many companies to follow suit. The book that I was assigned to was Freaknomics. The book talks about how people get what they want or need through this thing called incentives. The book also talks about how corporations use information to get an upper hand in the industry. Therefore, the questions, how amazon changed the retailing in the United States, the answer would be incentives. So, what’s Amazon’s incentive of changing the retailing? The answer is rather simple- profits and customers. …show more content…
How the company operates on the inside reflects how the company presents themselves to the public. Amazon is known for its competitive atmosphere in the workplace. According to NYTimes, amazon workers are encouraged to rip apart each other’s ideas in meetings, work hard, long and late, and also uphold the company’s standards. According to Amazon’s top recruiter, Susan Harker, “This is a company that strives to do really big, innovative, groundbreaking things, and those things aren’t easy…when you’re shooting for the moon, the nature of the work is really challenging. For some people it doesn’t work.” The competitive nature in Amazon is what drives the company