Based on the Restaurant Group PLC Annual Report, Frankie & Benny’s, have been gaining reasonable profit for the organisation since 2013. The market share is very high and the growth is growing very strong as the business unit is expected to increase their restaurant up to 5 branches in 2014. This is why they are classified as a Star business unit of The Restaurant Group plc. Coast to Coast and Chiquito are also placed under the Star business unit as well as the Frankie & Benny’s as they share a significant potential in market growth and gaining a lot of profit for the organisation. Eight out of ten of the three restaurants are located next each other so they are all place under the same category. Pub restaurants is one of Restaurant group’s …show more content…
The company is and has been, undeniably, able to register valuable profit margins. For example, the business as of 2013 recorded a net income of £ 56.2 million with an operating income of £ 579.6 million. It demonstrates that the company is capable of achieving its strategic goal; profit making. Additionally, the company currently boasts of more than 400 restaurant and pub outlets with more than 10, 000 employees. In terms of acceptability, the brand is, without a doubt, a darling of the people, particularly in London. It has been well received. The organization’s strategy has been able to meet the expectations of its stakeholders, including the shareholders, clients, and employees. The company currently serves more than 43 million customers each year with the majority of them reportedly returning. The greater number of them applauding the unique, delicious and state of the art foods and drinks served. It mainly shows how the expectations or objectives of the stakeholders have been met: the prospect of getting a lump sum return on investment (The Restaurant Group plc, …show more content…
For example, the company can decide to turn its annual profits into capital for investment. With a net income of £ 56.2 million coupled with willing stakeholders and a dedicated team of more than 10, 000 employees, Restaurant Group plc has the resources required to implement its strategies. Also, the company is, irrefutably, able to sustain its profit margin as well provide shareholders with value. First, because the business has established an unrivaled competitive advantage which enables it outsmart most of the competitors. For example, the company has diversified its products and segmented its market providing customers with a variety of outputs. The enterprise, unlike its competitors, decisively offers variety by providing leisure, Pub and Restaurants, and