At the height of GM success they were one of the largest corporation in the world. Founded in 1908 by William C. Durant, GM was an American icon creating popular car brands such as Buick, Chevrolet, Pontiac, Oldsmobile, Cadillac, and Saturn. GM also known as generous motor in 1979 was the largest private employer in the country employing 600,000 people. But GM soon begin to decline, once the recession hit most consumers stop buying car and other consumers desired more fuel efficient cars. Leaving GM with a lot of cars that nobody wanted. In 1991 GM lost more than four billion dollars in revenue. Leading them down a road to bankruptcy, under the presidency of both Bush and Obama GM was gave billions of dollars in bailout money prevent them from going bankrupt. But at the end of …show more content…
Marketing and sales- use commercials to advertise low prices and have online website were consumers can pick out what type of car they are interest in, and car salesman ready to assist customer with finding a car or get parts needed for their car.
Service- having a car manual, and warrant for the car. Also the dealership having spare parts so the customer can buy if car need to be worked on.
Support service:
Procurement- well organize plans to fit the customers’ needs from shipping raw material to warehouse to customers purchasing car.
Technology- the systems that keep track where the car is going, who brought the car, how many cars are left on lot, and make sure all the safety system are working, making sure there is no glitch in the cars that can endanger consumer.
Human resource management- provided bonuses and rewards for accomplishments of employees, hire employees that are qualify for the position they will working.
Strength:
• Well Known globe brand
• Strong and popular car brand lines such as Buick, Chevrolet, Pontiac, Oldsmobile, Cadillac, and