General Motors is one of the leading automotive innovators and biggest U. S based auto makers in the world manufacturing motor vehicle ranging from passenger cars, hybrid vehicle, convertible, trucks and other motor vehicle with annual sales over $155.42 billion US$ in 2013 headquartered in Detroit, Michigan (Market Line, 2014). In the U.S., General motors achieved rapid growth since coming out of Bankruptcy proceeding in 2009. According to Whiston (2015), General motors sales suffered due to economic condition such during 2008 recession, but remains the market leader in U.S with about 18% share in 2014. Whiston further comments that General Motors forecasts their sales increase in U.S and the world using its global facilities around the …show more content…
This essentially predicts the consumer disposable income remains same or increases for the short term. This helps consumer purchase of the new automotive vehicle. Further, the unemployment rate is forecasted to fall to 5.2% in the final quarter of 2015 and perhaps move further down to 5.0% in the last quarter of 2016 (Kreiter, 2014). This economic scenario is best, since the start of the 2008 recession and the disposable consumer income exists to purchase new goods and services. With new technology, and U.S automotive industry is coming out with new efficient models. With more money in consumer pocket, automotive demand will grow for U.S. light vehicles from 16.4 million-18.3 million units. The exception is higher consumer income will help GM to report excellent earnings growth for 2015 and 2016 (Whiston, 2015) and the automotive demand will increase for the next few years. General Motors are producing vehicles with quality, affordable and environmentally friendly and more disposable income in consumers' pocket translates into General Motors sales achieving their prediction for