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Taking A Look At General Motors

716 Words3 Pages

General Motors has a few target markets- 1.low-medium income families. 2.electric car market

Demographics are statistical measures like age, income and level of education that defines a market segment.My focus company appeals to low-medium income families. General Motors appeals to this market because they offer vehicles with great safety, and reliability, for an affordable prices, for example the new 2015 Chevrolet Impala, is priced well below other full size competitors, and is rated the best in its class and can fit a family with room for five, an is priced at 22,000 dollars which is an outstanding deal. From the Geographic stand point, General Motors sells most of its vehicles in the United States, but GM also sells vehicles in China and …show more content…

GM appeals to this market because they offer one of the best electric cars around the Chevy Spark EV,the spark averages 119 mpg, it is also one of the cheapest electric cars you can buy, it is well below the average for a car in the U.S., the price ranges form 16,000 to 20,000 dollars max which is extremely impressive. General Motors electric cars are starting to become very popular in North America, because of the rising gas prices, which makes it very expensive to drive a gasoline powered vehicle. To charge an electric car at home is very cheap, for example to charge a car with a 70 mile range only cost $2.64. Not only are these cars popular in North America, they are popular all around the world, China plans to add charging stations for over 5 million cars. For the psychographic of marketing, this aims for people who are eco-friendly, and are looking for a safe and reliable vehicle for an affordable …show more content…

The reason being is GM makes some of the best sports cars in the world, the Chevrolet Camaro zl1, Chevrolet Corvette, and the Cadillac CTS-V. Each of these three cars are comparable to some of the best sports cars in the world , Ferrari, Porsche, BMW, and Lamborghini.But compared to these cars they are 10x less expensive, each of these three cars are less then 80,000 dollars, compared to most of the cars they compete with which are 200,000 dollars plus! I believe that GM should charge more for these vehicles, they should be charging 100,000 for the Corvette. These cars almost go unlooked because most wealth people, think the the higher the price the better it must be which is not always the

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