Today, International Paper is a global leader in packaging, paper, and pulp that has operations in twenty-four countries and revenues topping 22 billion. Paper based products are everywhere today. The normally are sitting in our cup holders keeping our favorite fizzy drinks cold or holding our food in a container as we rush throughout busy days. International Paper is committed to supplying products that are sustainable, yet renewable in the food and service industry, ranging from cups and lids to napkins and wrappings. As a corporation, it is dedicated to providing a sustainable service in the most efficient and ethical way possible. International Paper dates back to 1898, when eighteen paper mills in the northeast merged (IP celebrates …show more content…
Employees have to know what the objectives are and how they can be reached on a productive scale. Safety in any industry is highly important, because throughout the process of harvesting a tree to processing it, workers need to have safety rules in place to ensure employees are not injured while working. Being responsible as a corporation today is a social contract with the public and customers, meaning, that you will do what you say you will and follow the values that are already established and made public (Ghillyer, 2014). Being honest and open with the customer base and the public is vital to the overall success of the business and proves responsibility so that the business is trusted. Community is an important value because it is not possible to produce millions of trees in or manufacture products in a single area. Therefore, International Paper has used an Instrumental approach within the community by providing transparency about what is going on in each level of the industry. From the small towns near the forests, to the city where the paper mill is located, the community and local public deserve recognition so that there is an established relationship. The final core value is integrity and is vital to marketing and selling the business along with sustaining the future in the corporate …show more content…
Governments can pass new laws each year that protect areas from logging and harvesting trees, while increased conservation efforts are emerging, meaning less trees for processing. In 2010, International Paper announced a new set of goals, which outlined where the company is going strategically and financially. Vision 2020 focuses on the following areas: energy efficiency, greenhouse gas emissions, air emissions, water use, water quality, fiber certification, fiber efficiency, solid waste, recycling, supply chain, safety, and community involvement (IP, 2016). These areas have been deemed important by the board of directors in controlling costs and using less of a carbon footprint to make products. This strategic focus is to reduce environmental impact and these initiatives make International Paper eco-friendly around the