Kiki Magazine is taking a very unorthodox approach in the world of publication by introducing a rare style of magazine that is targeted for 9 – 14 year old girls. This market of young girls is not rare market group, however Kiki only have limited amount of time with their readers. Kiki has to capture their reader at the age of 9 and get the most out of them until they grow out of Kikis age range. Most magazine in the market currently are based and focused on pop culture, celebrity trends, gossip, relationship, fashion and more. However Kiki is trying something very different by introducing a new magazine that contains educational, empowerment, and design based content. Since it’s a new type of product in a unknown market, it becomes really …show more content…
Also since it is segmented towards 9-14 age group, reader content is constantly changing from year to year. To maintain and attract new customer every year, content of the magazine is vital to attract new readers. Understanding the new trends in social media will help create good content that readers will appreciate. Since we live in a world that is connected to social media throughout the day, it would be good idea to have digital copy of the magazine for easy accessibility. We can also offer our readers free digital copy with a purchase of monthly subscriptions to compete efficiently in the magazine market. Also engaging the girls into social media platform to share, like, and comment on the magazine will help Kiki stay in business. Now to effectively find what trending, focus groups is is will help tremendously. Kiki should conduct interviews with various focus groups to find their preferences. After collecting the data from the focus group interviews, we should use the data to make the content of the magazine interesting. Since the age group is restricted, Kiki faces lot of challenges to maintain readers. Kiki faces many other challenges such as constantly having to attract new readers. If Kiki doesn’t continuously advertise to younger girls they may lose that market share. But if Kiki manages to hook the girls at a young age it will help magazine enormously. Another problem is that attracting 9 year old with new information that they are not aware of in the age of Facebook and twitter. Also tweens get uninterested very easily therefore it is very important to have eye catching covers and topics to keep them interested. Now Kiki wanted to avoid any advertisements in the magazine to keep the content rich and unbiased. However it’s extremely difficult to stay in business without having revenue from advertisements in publishing