Taking A Look At NIKE, Inc.

Company Overview NIKE, Inc. is the leading athletic footwear, apparel and equipment company in the world today and continues to grow globally. NIKE is dedicated to inspire every athlete to reach their potential and continue to commit themselves to innovation, sustainability and design. NIKE strives for innovation that serves the athlete, continue the growth of the company and deliver inspiration to everyone that uses their products. NIKE, Inc. includes five distinct brands which are NIKE Brand, Converse, Inc., Hurley International LLC, Jordan Brand and NIKE Golf. Each of these brands reaches out to different groups of people worldwide and expands NIKE's market.
Business Strategy NIKE, Inc. is a growth company and their entire business strategy

is one of the most recognized and successful multi-national corporations in the world, they still face cross cultural issues. NIKE has employees in North America, Western Europe, Eastern Europe, Latin America, Asia and Sub-Saharan Africa which can make it very difficult for NIKE managers. Failing to understand the cultural norms can lead to communication failure, lack of respect, loss of business opportunities, etc. Some cross cultural issues NIKE may run into are time sensitivity, equal rights, personal space, etc. When NIKE does business from one country to another it can be disastrous if the employees do not know each others' cultural

Nike's specific Corporate Social Responsibility statement that they publish to the outside world is sustainability. Their goal is help their customers to thrive in a sustainable economy where everything is in balance (people, profit, and planet). They do this by practicing sustainability in everything they do like design, rethinking processes, etc. NIKE also uses material on their products that are made of recycled materials in order to protect the environment. NIKE has also developed the "Reuse-A-Shoe program" which takes used footwear and makes playground surfaces out of it. NIKE's ethics include respecting your coworkers, safety, health, and environment. Again this all goes back to their sweatshop incident in 1991. They were accused of paying their employees less than minimum wage and working too many hours in Indonesia. They responded to this situation by creating the Fair Labor Association which promised to pay their employees minimum wage, only 60-hour work week, and improve working conditions. Since then, Nike has continued to post its commitments, standards, and audit data as a part of its corporate social responsibility