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Taking A Look At Nintendo

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Nintendo is one of the largest video game companies in the world, and is considered a multinational consumer electronics and software company. Founded in 1889 by Fusajiro Yamauchi, its main headquarters today lies in Kyoto, Japan. At its peak, Nintendo has had sales of more than $696 million, from its consoles alone.
Today, Nintendo still stands as the best gaming company of all time, and has recently come on the rise again, with the announcement of a new console, the Nintendo Switch, which has generated plenty of media and public attention. Currently, Nintendo’s stock price is hovering at approximately $25.85 USD, and is on a downwards trend over the course of this year. This is mostly due to the underwhelming performance of the Wii U, it’s …show more content…

However, in terms of calmative sales and revenue, Nintendo is on top, due to its major successes with the DS, Game Boy/Game Boy Colour, and its many other home consoles. While Sony and Microsoft targets teenagers and above, Nintendo focuses on all age groups, and has proved to be extremely successful over its lifespan.
However, with the release of the PS4 and Xbox One in 2013, Sony and Microsoft made a huge push into the consumer electronic industry, selling over 50 million units, as opposed to Nintendo’s Wii U at just 13 million units sold. With this in mind, Nintendo is slowly falling away from the most successful company out of the three, and will need to make major strives, in order to create more positive growth, in terms of sales.
The main reason in which I chose to conduct research on this particular stock, is because I feel as though Nintendo experiences many different trends in terms of stock price, and this translates to its overall performance in the consumer electronic industry. As a company focused mainly on video games, it faces the challenge of having to constantly release new content for the public to enjoy, and if it does not meet expectations, the company can greatly …show more content…

As a consumer myself, the most intriguing part of Nintendo’s success in my opinion, is the consistent amount of enjoyment and charm it has brought its customers. From its very beginnings to today, Nintendo is still a staple in the gaming industry, and I am still captivated by its worldwide success.

Some of the major factors affecting the stock price of Nintendo, and other video game manufactures include demographic, economic, and technological factors. Age plays a big role in this particular industry, with a wide range of age groups gaming, and consuming these products. Nintendo focuses on a very wide age group, with an emphasis on families to get together and play. However, recently Nintendo has shifted slightly towards a teenager to young adult approach, with children being the trailing audience.
This shows not only with Nintendo, but with Sony and Microsoft, who have also shifted towards a mature mindset, and producing products geared towards an older audience.
From an economic point of view, Nintendo and other gaming companies are affected heavily by this. For example, those with fewer household income may not be able to afford such products, and families are prioritizing their income with

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