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Taking A Look At Snapchat, Inc.

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Introduction Snapchat is a popular image messaging mobile application developed by Snap Inc., originally Snapchat Inc. The company was released on September 2011 and it has become one of the most popular multimillion media company now a day, with estimate revenue 600 million (Google Finance). According to Snapchat the app users are primarily millennials. The key function of Snapchat is photo or video sharing between friends solely on your mobile phone, where you have the ability to send pictures or videos on a set timer anywhere from 1-10 seconds and the snap gets deleted after the timer goes out. The company offers an innovative and playful platform for people to not only make Snaps but also a place where people can view stories and events from all over the world. Snapchat offers a designated area that focuses on media content from major publishers, such as Daily Mail, Peoples, Cosmopolitan etc., which allows users to easily view contents from …show more content…

According to published statistics from TechCrunch, users have watch over 6 billion videos a day and 400 million snaps are sent every day (Matney, 2015). This evidence suggest that Snapchat has become a fast-growing media company which raise a high interest for investors to invest in the company. Snapchat offers short content video ads and video interactive ads which allow the user to easily swipe up to access ad information. Advertisers can pay to have short videos play inside live events. On the other hand, Snapchat also offers on demand Geofilters, for house parties, weddings and other social events. Users can pay to have a filter activate for a period of time at a designated area, this allows Snapchat to increase their profit by making money off its million users on their platform. This evidence suggest that media markets are becoming more

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With the simple snap of a picture I can send it to anyone within seconds. The reason that it has partially taken over text for me is because I can show or say something without starting a big conversation with someone. Snapchat is definitely an app that entertains me while also deeply distracts me. I probably use Snapchat upwards of 50 times over the course of the day, and even while doing this project I have checked it twice. I find it easy to get carried away using this app much like many others I will describe later, but this app especially distracts me from class and homework because it is so easy to use and rather addicting.

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