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Taking A Look At Southwest Airlines

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Southwest Airlines is a low-cost carrier. Southwest Airlines is the largest and most profitable low-cost air carrier. It was created in 1967 by Herb Kelleher; it became Southwest Airlines in 1971. It started off with three Boeing 737 aircraft and only served three major cities in Texas, which were Houston, Dallas, and San Antonio. By the end of 1988, Southwest was basically flying nationally throughout the continental United States. In 1989, it transferred into a major airline because it reached the billion-dollar revenue mark. Southwest was the first airline to launch a website in 1996. In 2014, Southwest airlines were flying internationally and constantly expanding their available airports. Southwest Airlines has a pretty big operation. …show more content…

Southwest Airlines prides themselves off their customer service. Their first showing of this is their boarding process. Their boarding process is quite simple and easily comprehended by the customers. Customers’ tickets have a letter (A, B, and C) and a number (1-60). The letter and the number identify your group and line position. Because Southwest has opening seating policy, the higher letters and numbers have choice of the best seats. To have first pick of the seats, you can become a line leader, which means you will be in group A and between numbers 1-15. You can become a line leader by three ways: Business Select fare, Earlybird Check-In, or upgrade your boarding position (is only available on day of flight and costs an additional $30, if available). Southwest Airlines, also, has family boarding. Family boarding is available between group A and group B, but if the parent and child both have group A, they should board with group A. Southwest prides themselves off their customers in flight experiences. They have renovated their aircrafts’ interiors so they can better suit the customers. They have some aircrafts with extra overhead bin space. Their seats are lighter E-leather seats with more knee room and better lumbar support, and they have LED reading and ceiling lights. They offer WiFi, 18 live and 75 on-demand free TV programs, $5 movie, $2 messaging service, and free ebooks through their gate-to-gate connectivity program. Flight attendants are timely with dispensing beverages and snacks to the customers. Southwest offers free non-alcoholic beverages, variety flavored peanuts, and pretzels. Customers may purchase alcoholic beverages on the

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Proposed Vision Statement We propose that our new mission statement should be “ To become the world’s most requested and most cost efficient airline with quality customer service .”. This version now has three measurable goals.

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Case Description Southwest Airlines is known for its unique strategy, fun-loving corporate culture and its 32 years of consistent profitability. Appropriate recruiting, hiring,selecting, promoting, and training of employees are done so that a good fit with the strategy and organizational culture can be maintained. It is a Low Cost Carrier (LCC), is famous for its differentiated and competitive pricing strategies like low fares, which are often some 30% lower than most of its major competitors. Problem Statement How can Southwest airlines expand their business while maintaining their status as America’s most prosperous airline providing the same level of customer service and performance?

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