In the early 20th century, the first airline, DELAG, Deutsche Luftschiffahrts-Aktiengesellschaft, was born. This lead to a series of other companies who joined the market. However, flights were mostly local in their country of origin and competition amongst other airlines was insignificant. Shortly after, the open sky agreement was reached in order to simplify air travel and to reduce regulations from the international aviation industry. This agreement made international flights, regulation wise, much simpler to work which led to airlines offering flights outside their respective country.
From the consumer perspective, they had more choice of airlines to travel abroad. Competition amongst airlines increased which lead to a dramatically decrease
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After their downfall, few companies remain and has grown significantly today such as Southwest Airlines, Delta Airlines, Alaska airlines and United Airlines. Also, new companies emerged from the September 11, 2001 attacks such as Jet blue who flourished by providing medium quality affordable air fares to their consumers.
Southwest Airlines - "Low fares. Nothing to hide." Southwest Airlines was US first low cost carrier based in Dallas. Their mission statement is “dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.” (taken from Southwest Airlines site). With a market capitalisation of 32.43B and 53,536 employees, Southwest Airlines is a big player in US air travel.
Delta Airlines Delta Airlines has been founded in 1924 in Georgia, US. It is a member of Sky team, an alliance of 20 carries across five continents. The company operates, with the help of its subsidiaries, over 5400 flights daily. It is the oldest airline that is still operation in the US. Delta Airlines has grown dramatically and has reach a market capitalisation of 32.69B. Alaska