Australia is known for its multi-cultural environment, with this it provide many other things to its people living in Australia. Australia always come up with new ideas and innovation. In this assignment we will talk about an entertainment company called STAN AUSTRALIA. Basically Stan Australia is entertainment streaming company which provides user to watch their favourite movies and TV serials. It provides unlimited streaming and has got some listed movies and TV shows for the users. Originally Stan was founded and established in 2013. Its headquarters are in Sydney, Australia. Stan was to be launch in February , 2015 but the marketers of Stan company knows about the competitors that is Netflix , which is going to be launch in near or in mid-march. So in order to have pace form Netflix in the starting, they Stan officials decided to …show more content…
Marketers have to look for the need and want of the customers. They should study carefully what exactly customer is looking for and accordingly they should decide the product. They should also study the place to sell their product and on what price. All this is covered in marketing mix. So it is very essential and important part for the marketers to do. 1. Product :- Stan is streaming company which provides unlimited access to the customers for their favourite TV shows and movies with just a normal top up of 10$. Having a unique name it gets more related to a character than an organisation and this ultimately effects in getting more and more customers. In order to be remain on the top, Stan has to continuously keep on updating their database with new movies and shows so that customers can experience the whole new variety of entertainment. As Stan has joined hands with Vodafone, so it is now easy for customers to watch and enjoy going wireless on their portable devices. 2.