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Taking A Look At Target's Social Media

721 Words3 Pages

Being two of the largest retailers in the United States, Walmart, and Target, have a significant impact in the retail industry. These two companies offer a wide variety of products including household items, groceries, electronics, clothing, and more. Social media has become an essential tool for business to better connect with consumers. This type of media allows Walmart and Target to engage with their target audience and build their brand. Being two of the largest retailers in the United States, Walmart, and Target, have a significant impact in the retail industry. These two companies offer a wide variety of products including household items, groceries, electronics, clothing, and more. Social media has become an essential tool for business …show more content…

Live Better." The company has established itself as a go-to destination for conscious shoppers who are looking for affordable products without compromising on quality. Walmart's media advertising focuses on their wide selection of products across multiple categories, including groceries, electronics, and home goods. They frequently run promotions and special deals during peak shopping seasons such as back-to-school and holidays, appealing to a broad range of customers (Appendix 1). Walmart's social media strategy, particularly on Instagram, features engaging videos showcasing their products in innovative ways inspiring their followers to find new uses for them. (Appendix 2), The company's Instagram bio emphasizes their commitment to helping customers save money, stating that they keep "your cart & wallet full." Walmart also uses the hashtags #IYWYK (If You Walmart You Know), #WalmartLife, and #walmartcommunity to foster a sense of community among their customers and reinforce their brand messaging. On twitter, Walmart promotes their website and app after they recently redesigned it to be more “customer- centric, seasonally curated experience” (Appendix 3) The strategies used are aligned with their core value proposition of providing customers with unbeatable prices on essential items. They use social media platforms like Twitter and Instagram to respond to customer inquiries and complaints, as well as to promote their products and deals. Walmart also frequently posts about their corporate social responsibility initiatives and community

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